Sony Computer Entertainment announced the introduction of dynamic in-game advertising on PS3, striking its first deal with advertisement distribution IGA Worldwide.

The Mummy: Tomb of the Dragon Emperor is a 3rd person action adventure game where you take on the roles of Rick O’Connell and his son, Alex on their harrowing journey across exotic locations from ancient Chinese catacombs to beautiful, but dangerous, Himalayan peaks to defeat the revived servants of the Dragon Emperor.

Insomniac Games, known for the PS3 exclusive FPS Resistance: Fall of Man and currently working on a sequel, announced it is opening a North Carolina-based development studio, the first expansion in Insomniac's 14-year history.

Paradox Interactive Dark Horizon is a stark and atmospheric space combat simulation that aims to hurl its audience through an action-packed adventure, piloting its own ship through the perils that only space could have to offer.

Turbine announced that it has raised $40 million in equity financing from Time Warner Inc. and GGV Capital, Highland Capital Partners, Polaris Venture Partners, Tudor Ventures and Columbia Capital. The investment will be used to further accelerate Turbine’s growth as a global leader in online entertainment.

CoD 4: Modern Warfare is an action-thriller arming gamers with the most advanced and powerful arsenal of modern day firepower to fight a new war in the world’s most treacherous hotspots. The v1.6 patch includes the four Variety Map Pack multiplayer maps, support for it, fixes a server crash exploit, and a few additional features and bug fixes.

Atari's My Horse and Me 2 is packed with exciting new features, brand new graphics and animations, and an engrossing storyline to give fans the most complete equestrian experience and the most realistic horse simulation ever seen in a game.

Blood Bowl, based on Games Workshop's board game, is a "game" of American football played by the insane warriors of the fantasy Warhammer universe, allowing you to create and manage teams that will take part in epic battles where fair-play is for sissies.

The latest of Japanese magazine Famitsu reveals that From Software is working on a new installment in the Tenchu franchise. After the rather disappointing Tenchu Z, developer K2, who has been acquired by SEGA, has been replaced by Acquire, responsible for the first two installments in the series. No further details were mentioned, but chances that the Wiimote will be used are great, and it is currently scheduled for release in Japan on Oct. 23.

Stargate Worlds, an MMORPG use Epic’s Unreal Engine 3 technology, provides players with a form of ranged combat unique to MMORPG that will take full advantage of modern and science fiction weaponry, cover and terrain.