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North American 'eJay' Distribution

by Peter on May 6, 2003 @ 2:50 a.m. PDT

Empire Interactive plc ("Empire") is pleased to announce a key distribution deal with Canadian company Digital Leisure Inc. ("Digital Leisure") to launch the eJay music software range for PC in North America. The deal, which covers the USA and Canada, consists of 24 SKUs scheduled to debut from mid May 2003.

Under the terms of the contract, Digital Leisure has acquired the exclusive rights to distribute back catalogue eJay software together with the current European range and upcoming PC titles. The range spans programs from the award-winning Dance, HipHop and Techno series including current European bestsellers Dance 5, HipHop 4 and Techno 4.

Since 1994, the software programs under the eJay brand have sold more than three million copies in over 50 countries worldwide. The software is available in 18 languages.

Ian Higgins, CEO of Empire commented: "This deal is a very important step for the eJay brand as we look to grow our presence in the North American market.

"After recent successes in Europe and major brand activity such as a 12-territory promotion with Nestle cereals, we are confident that this deal will ensure similar successes across the Atlantic.

David Foster, General Manager of Digital Leisure added: "eJay is a bestseller across Europe and we are delighted that Empire has chosen us as its distributor in the USA and Canada. We are confident that the software will rapidly establish itself in the North American market ultimately prove a success."

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