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Spark Signs On For Massive Inc.'s Ingame Advertisement Formula

by Rainier on Dec. 16, 2005 @ 2:42 p.m. PST

Massive Incorporated and Spark Unlimited, known for Call of Duty: Finest Hour, today announced that they have signed a long-term, strategic partnership that will deliver several to be disclosed AAA titles to the Massive Network, offering dynamic in-game advertising to Spark's upcoming titles.

"Spark is 100% focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort," said Craig Allen, CEO of Spark Unlimited. "Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience."

"We're thrilled to collaborate with Spark to create innovative, customized advertising for their games," said Nicholas Longano, CMO of Massive Incorporated. "Their reputation is world-class and the addition of their titles to our network is a major achievement."

The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video game titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of a much larger audience that can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism. Twenty-nine premier game publishers currently participate in the Massive Network to drive revenue and enhance the gaming experience. Over 100 titles have been committed to the Massive Network by the world's leading publishers.

To date, Massive has served ads by national and international brands into more than 19 million game sessions. Advertisers receive full insight into campaign delivery and have full flexibility to adjust campaigns in real-time. Since the network went live in October 2004, Massive has delivered campaigns from over 60 blue-chip brands. Advertisers representing all major categories include Coca-Cola brands, Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio.

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