This marks the first time that a studio-endorsed Machinima will reach a broadcast-scale audience through cable or broadband and will be shown exclusively on Heavy.com ( http://www.heavy.com ).
Machinima (machine animation) is the convergence of filmmaking, animation and game development. Made popular by Red vs. Blue (based on Halo and also available on Heavy.com), the process involves using the game controller to manipulate the characters on screen and dubbing in a new soundtrack.
Heavy.com attracts over 5 million unique viewers (Nielsen-rated). Its programming spans thousands of hours of video shorts, Machinima, music, gaming, radio, etc. and includes staples such as Behind the Music that Sucks, Contagious and Red vs. Blue. Advertisers on the broadband network include Diesel, Axe and Nike.
In Pimp My Weapon, the character of Kratos -- a fearsome Spartan warrior "driven by pure revenge" in God Of War -- is now Ron Johnson, host of a "How-To" program. Ron Johnson is a Bob Villa-like character in this how-to program on creating the ultimate weapons and the proper way to bust skulls.
"We knew that Machinima would provide a unique platform to promote videogames in an entirely new and entertaining way," said Simon Assaad, co-founder of Heavy.com. "Pimp My Weapon will demonstrate how Machinima can take gaming software to the next level."
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