Based on the film and the popular comic book series created by Stan Lee and Jack Kirby, The Incredible Hulk is being developed by Edge of Reality and published by SEGA for next-generation consoles and the PC.

SEGA brings the film's A-list actors to the game to create a more authentic experience. Edward Norton (Fight Club, The Italian Job, The Illusionist) plays scientist Bruce Banner, a man desperately seeking to rid himself of the unbridled force of rage within him: The Hulk. Liv Tyler (The Lord of the Rings trilogy, The Strangers) is Dr. Betty Ross, Banner's love interest, while Tim Roth (Reservoir Dogs, Pulp Fiction) voices Emil Blonsky (alter ego of The Hulk's archenemy, The Abomination). Tim Blake Nelson (Syriana, Meet the Fockers) portrays Dr. Samuel Sterns, and William Hurt (Into the Wild, The Village) plays General Thaddeus "Thunderbolt" Ross, the man who wants to capture The Hulk and brutally exploit his power.

Fast-paced and action-packed, the blockbuster franchise and comic book saga will unfold for the first time on next-generation platforms, as Banner scours the planet trying to find anything to help him fight his involuntary rage. Take the role of one of Marvel's most powerful Super Heroes in The Incredible Hulk, an intensely realistic third-person action video game. Gamers can demolish anything in their path, including lampposts, passing cars and even buildings. The fury-fueled game also features key moments from the film, as well as additional plotlines and characters from The Incredible Hulk universe. Players crash through New York City, battling gigantic enemies amidst soaring skyscrapers in a massive open world.