PlayStation 3 Could Jeopardize Sony's Market Leadership Position
by Rainier on May 16, 2006 @ 10:16 a.m. PDT | Filed under News
According to ABI Research, Sony's console pricing strategy is fraught with risk, and may ultimately jeopardize its market leadership position. Sony is placing a serious bet that its inclusion of a Blu-ray drive in the PlayStation 3 will entice consumers to pay a premium price for the new console, despite lower cost alternatives from both Nintendo and Microsoft.