TDK Mediactive, Inc. , a global publisher of entertainment software, announced today that it will co-publish "Shrek(TM) Game Land Activity Center" for the PC platform with Activision Value Publishing, Inc. This is the first title to be released under a co-publishing agreement with Activision Value Publishing, Inc., a subsidiary of Activision Publishing, Inc. (ATVI) and TDK Mediactive Inc. "Shrek Game Land Activity Center" carries the suggested retail price of $19.99 and offers hours of entertainment for the entire family.

"This is our third 'Shrek' title to be released this year," said Vincent Bitetti, chief executive officer of TDK Mediactive. "Our goal with the 'Shrek' franchise is to create products across multiple platforms for a wide audience, which includes kids, teens and adults. As the interactive entertainment audience moves into the mainstream, 'Shrek' is the perfect property for multi-platform, multi-genre video game publishing."

"The 'Shrek Game Land Activity Center' is a great kick-off product to expand our ongoing partnership with TDK Mediactive," said Danny Hammett, President of Activision Value. "We jumped at the chance to work with 'Shrek,' which has grossed more than $265 million dollar box office and which allows us to bring a quality kids title to the PC."

"TDK Mediactive has partnered with Activision to develop an activity CD-ROM that truly captures the wit and whimsy of Shrek in a kid-friendly format," said Rick Rekedal, head of toys & interactive for DreamWorks Consumer Products.

About Shrek PC
The "Shrek Game Land Activity Center" allows the user to experience the magic and fun you would expect from "Shrek" and his friends. Choose from seven unique games and puzzles that will keep you busy for hours on end.

About Activision Publishing, Inc. and Activision Value Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001. Activision Value Publishing,Inc., headquartered in Minneapolis, Minnesota, is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for PC markets worldwide and providing distribution services to select software publishers.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network,
BKN International, DC Comics, Hallmark Entertainment, BDSP and others.