SCEE’s Vice-President of Brand & Consumer Marketing, Darren Carter said: "PlayStation's involvement with the UEFA Champions League has served us well over the past 9 years and has significantly assisted in promoting the PlayStation brand and boosting its awareness across the whole of Europe and beyond. The UEFA Champions League is an extremely powerful communications tool and has been an important part of PlayStation's communication strategy since 1997, during which time the stature of the competition has increased along with the number of PlayStation fans".

Darren Carter added: “Sony Computer Entertainment will be entering a new era of entertainment with the launch of PLAYSTATION 3 later this year, and the UEFA Champions League will help provide a solid foundation for our plans in Europe.”