In-game advertisement pioneers Massive, acquired by Microsoft in May 2006, lost two of its founding fathers CEO Mitch Davis, and president of new media, Nichola Longano have resigned and will leave end of this month. While no specific reason for the departure was given Davis stated that Pursuing entrepreneurial start-ups has always been his passion, and that Massive is currently well positioned in the in-game advertising industry. Business development veteran Cory Van Arsdale is now in charge.