With Activision's Guitar Hero being a phenomenon, EA's Rock Band going strong, and the branching out of the franchises (DJ Hero, latest Tony Hawk), it is only normal that other publishers/developers are jumping on the bandwagon. THQ chief executive Brian Farrell revealed that they are also working on a peripheral-based game, saying it's "different from anything else out there and will give us a competitive advantage," although whether or not it's a music-based game was not mentioned.