Now, gamers who are ready to move onto new challenges can exchange their used video game titles from almost any system, including classics like Intellivision or the newest platforms, for a Toys"R"Us gift card representing the value offered for the trade-in. Gift cards can be immediately used on any product available in Toys"R"Us and Babies"R"Us stores or online.

Customers can participate in the video game trade-in program at Toys"R"Us stores in the United States as follows:

• Used video games in their original cases, with the original case artwork may be brought to a Toys"R"Us Guest Services desk.
• Games will then be scanned and prices will be offered for individual titles.
• Gamers confirm that they want to accept the offer to exchange any, or all, of the games they brought to the store.
• Once the transaction is complete, customers receive an activated gift card equal to the total worth of all games traded.
• Immediately upon receiving the gift card, customers can purchase any product from iPods and toys to candy and diapers at any Toys"R"Us or Babies"R"Us location or online.

"The video game trade-in program is another way we're providing customers with additional value when they visit our stores," said Bill Lee, Vice President, Divisional Merchandise Manager, Toys"R"Us, U.S. "This program is designed to make the exchange process completely hassle-free for customers by accepting games from even the oldest systems, including the original Atari 2600 and 32-bit Sega Genesis."

Beyond helping customers trade games from current systems such as the Wii, Xbox 360, PS3, NDS and PSP, Toys"R"Us stores will accept games from almost every gaming system imaginable. Games from systems such as the Atari 2600, PlayStation, PS2, Xbox, GBA, Nintendo 64, NES, Intellivision, Sega Genesis can be exchanged.

The new video game trade-in program builds on the company's growing strength in the juvenile electronics marketplace. In recent years, Toys"R"Us has added electronic devices and services that kids crave to its product offerings, including Apple's iPod, digital cameras for toddlers and netbooks. Additionally, Toys"R"Us stores offer a large assortment of licensed electronics, including TVs, radios and karaoke machines featuring images of classic and new characters such as Disney/Pixar Cars, Hannah Montana, Barbie, Transformers and more.

Toys"R"Us will support the video game trade-in program through advertisements in newspaper circulars nationwide beginning September 13.