WWE SmackDown vs. Raw 2011will empower players more than ever to define their gameplay experiences in a dynamic and ever-changing WWE. In WWE Universe Mode, a new addition to the franchise, gameplay scenarios will change based on player decisions, allowing for new rivalries, alliances, championship matches and more spontaneous WWE action in and out of the ring. Additionally, the popular, story-driven Road to WrestleManiamode will return with significant updates and new storylines, including the ability to freely roam through locker room areas, select opponents, break into impromptu matches and fulfill destinies based on player choices.

A hallmark of the franchise, WWE SmackDown vs. Raw 2011 will deliver its largest offering to date of best-in-class creation and customization features. Players will have more creative tools than ever to customize their created Superstars, finishing moves, story designs, paint tool creations and more. Searching and sharing content will be greatly simplified through improvements to the highly regarded WWE Community Creations feature, which generated nearly 10 million downloads in its franchise debut.

WWE SmackDown vs. Raw 2011 will also boast one of the largest rosters in franchise history with more than 70 of today’s prominent WWE Superstars and WWE Divas. Each in-game model will feature new skin textures and movement technology, delivering the most authentic looking and moving WWE Superstars and WWE Divas ever seen in a WWE videogame. In addition, players will round out their virtual WWE experience with more than 100 match types, including Tables, Ladders & Chairs (TLC), Hell in a Cell and Money in the Bank, as well as an extensive number of new playable arenas. A brand new physics system will ensure all matches and object interactions look and feel unique, dynamic and unpredictable to capture the full essence and authenticity of WWE.

WWE Legend and Hall of Famer Bret Hart will be a playable character for consumers who pre-order the game for the Xbox 360 or the PS3 at Best Buy in the United States, as well as at any major retailer throughout Canada.  Xbox 360 and PS3 owners may also acquire “Ministry of Darkness” entrance gear for WWE Superstar Undertaker with purchase at Toys R Us (while supplies last).  In addition, three alternate attire options (t-shirt, suit and referee uniform) for WWE Superstar Randy Orton will be available for Amazon.com consumers who pre-order the game on any platform, while Walmart will offer a “Tribute to the Troops” playable arena with purchase for all platforms (while supplies last). 

Retail incentive programs for other regions, including Europe, are scheduled to be announced later this year.