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Madden NFL 21

Platform(s): PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X
Genre: Sports
Publisher: Electronic Arts
Developer: EA Tiburon
Release Date: Aug. 28, 2020

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'Madden NFL 21' (ALL) Partners With Campbell's Chunky Soup For The Yard Competitive Tournament

by Rainier on Nov. 16, 2020 @ 9:05 a.m. PST

Go All Out in Madden NFL 21 with innovative gameplay mechanics that offer advanced levels of control and inspire creativity on both sides of the ball.

Feel all-out control with the new Skill Stick ball-carrier system, dominate the edge with fresh pass rush moves, experience more open-field realism with tackle improvements, and have more fun with user-controlled celebrations.

Madden NFL 21 will bring players closer to the field than ever before with an unrivaled football experience and innovative gameplay including improved ball-carrier mechanics for all out control in the running back and receiver positions and enhanced D-Line mechanics that make the pass rush positions more responsive, and fun to play. Plus, Realistic Open-Field Tackling will allow for clutch defensive stops, and new player-controlled celebrations after each game changing play combine to make the gridiron experience even more true to life. Outside of all the new control players will have in-game, some of the biggest changes will arrive in the overall authenticity and presentation with new on field camera shots and improved player awareness of their positioning and surroundings on the field. 

Also new to Madden NFL 21 is Face of the Franchise: Rise to Fame, a playable documentary career campaign where players create themselves and play through their rise to fame from high school as a quarterback, to college where they can choose to pivot to running back or wide receiver, before experiencing the NFL Combine, NFL Draft, and cementing their legacy in the League. In addition, fans can expect more than 50 new Superstar X-Factor abilities, Live Playbooks 2.0, and a brand-new season of Ultimate Team content, along with other new features.

Electronic Arts unveiled NFL MVP and Baltimore Ravens Quarterback Lamar Jackson on the cover of EA Sports Madden NFL 21 across all editions withfranchise-first artwork that reflects Jackson’s unique NFL journey.

The Official Soup Sponsor of the NFL, Campbell’s Chunky – Soup That Eats Like a Meal – has found a natural home in EA SPORTS Madden NFL 21. The two brands have partnered to bring players never before seen content and experiences through a new program called Champions of Chunky: Old School vs. New School, which includes Campbell’s Chunky-themed gear and challenge in The Yard, the new backyard football-inspired mode in Madden NFL 21. In addition to the first of its kind integrated experience, the brands announced the Champions of Chunky Yard Invitational, a tournament for competitive players in The Yard.

“The revamped structure of the Madden NFL 21 Championship Series has brought a steady stream of entertainment to Madden players and NFL football fans alike,” said Matt Marcou, Madden NFL Competitive Gaming Commissioner. “We’re thrilled to team up with Campbell’s Chunky to make stars of our players and highlight new ways to play Madden.”

Champions of Chunky is about recognizing and celebrating the Champions in our lives who bring out the best in us – whether it’s a mother, husband, friend or even a competitive Madden NFL player. In the Champions of Chunky Yard Invitational, championship caliber Madden NFL players will give fans the rare opportunity to play against them and level up their game. In four teams of three, professional competitive players will first compete against fans to get as many wins and score as many points as possible in afast-paced viewing experience. The two teams with the most points, one representing “New School” and one “Old School,” progress to play head-to-head in the final. The Champions of Chunky Yard Invitational takes place virtually on Saturday, Dec. 5 and offers a $10,000 prize pool. 

Campbell’s Chunky has had a successful long-term partnership with the NFL, and we see enormous opportunity to extend our brand in the gaming space,” said Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company. “We’re always looking for new ways to connect with fans, so it made perfect sense to partner with the premier football video game franchise on these entertainment experiences. We look forward to working with the NFL, EA SPORTS and all their fans to give them a run for their money in The Yard and much more to come.” 

Campbell’s Chunky is paying homage to its history with the NFL and celebrating the nostalgia of each generation of tried-and-true football fans with new gear and challenges in The Yard. Current players in The Yard have already seen the Campbell’s Chunky “Old School” capsule and challenges, which dropped over the weekend, but on Thursday, Dec. 3, The Yard will switch gears to showcase the “New School” of NFL fans and players with a brand-new Campbell’s Chunky capsule and challenge that speak to the next generation. If you’re eager to get the Campbell’s Chunky “Old School” capsule for your avatar in The Yard, play now as the gear will no longer be unlockable after Friday, Nov. 27. 

WHEN:

Nov. 14 - Nov. 27: Campbell’s Chunky “Old School” in Madden NFL 21 The Yard

Dec. 3: Campbell’s Chunky “New School” in Madden NFL 21 The Yard

Dec. 5 at 7PM ET: Madden NFL 21 x Champions of Chunky Yard Invitational onMadden NFL Twitch.

In addition, this year, EA Sports will deliver distinct Madden NFL 21 experiences across current and next generation platforms. Through partnerships with Sony and Microsoft, EA Sports will offer Dual Entitlement, creating ways for players who purchase either an Xbox Series X or PS5 to upgrade their copy of Madden NFL 21 from prior generation Xbox One or PS4 platforms at no additional cost. This offer will be in place all the way through the Madden NFL 21 season, up to the release of Madden NFL 22, so players can upgrade whenever they first purchase their new console within that period. Offer exceptions apply. Physical discs cannot currently be used to upgrade to discless consoles.

Madden NFL 21 is available for PS4, Xbox One and PC (Origin and Steam) and is coming to PS5 and Xbox Series X|S on December 4, 2020.


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