The transaction advances People Can Fly’s strategy to strengthen the Group’s publishing activity in the self-publishing model, increasing margin participation across owned intellectual property while introducing a new, capital-efficient revenue stream.
Under the new structure, Cooldown Games will operate as an independent publishing division within PCFG. The existing Cooldown Games leadership team will remain in place to lead the vertical, ensuring operational continuity, disciplined greenlight processes, and sustained commercial execution.
The integration of publishing capabilities enables People Can Fly to internalize go-to-market strategy, distribution management, and commercial optimization across its development portfolio. This structure allows People Can Fly to leverage Cooldown’s existing infrastructure, platform relationships, and commercial expertise to generate scalable publishing revenues.
In addition to providing a targeted support to internally developed titles, the publishing division will pursue third-party publishing agreements, creating incremental revenue streams.
The transaction strengthens Cooldown’s publishing capabilities by providing growth capital and operational support to its existing slate of third-party titles, with multiple launches planned across 2026 and 2027.
People Can Fly operates internationally with predominant presence in Poland, the UK, Canada and the US and the team of over 400 Aviators. The company develops original IP and performs development and co-development services under the work-for-hire model to leading industry partners including Microsoft, Krafton, Sony Interactive Entertainment and 2K Games.
“Although we are strongly focused on the work-for-hire segment to achieve positive cash flows across the Group, we have never intended to abandon our publishing plans. Rather, we have been waiting for the right moment for them to regain traction and scale. While this is happening somewhat earlier than we originally anticipated, it is based on two key pillars: the trust in the Cooldown Games team built over the years, and an approach in which the publishing segment is intended to be revenue-generating from the outset, rather than cost-intensive.” – said Sebastian Wojciechowski, CEO of People Can Fly Group.
“We’ve built Cooldown Games around championing exceptional developers and bringing their games to players around the world,” said Steve Gibson, CEO of Cooldown Games. “Joining People Can Fly gives us the scale, resources, and long-term stability to do that at an even higher level. We know firsthand the great work that this team is capable of, and we’re excited to build the next generation of great games together.”
The two teams previously collaborated on Bulletstorm: Full Clip Edition, which sold more than 1 million units worldwide across PC and console platforms.
The transaction positions People Can Fly to:
- Generate recurring revenue via third-party publishing agreements
- Recognize increased profit margins on internally developed titles
- Improve capital allocation discipline through integrated greenlight oversight
- Enhance strategic flexibility for future M&A or IP monetization initiatives
“Rebuilding our publishing capabilities is an important step in People Can Fly’s continued evolution,” added Wojciechowski. “Bringing the Cooldown Games team into the organization allows us to build on the publishing foundation we’ve been developing for years while strengthening our ability to take great games to market globally. This structure strengthens our control over commercial outcomes and positions us to capture greater value across the lifecycle of our titles, addressing challenges we have faced in the past.” – concluded PCF Group’s CEO.