Pop Idol, set to be the mass-market game of the year for PlayStation 2 and PC, will be exclusively presented from a themed stage on the booth. Codemasters will challenge show-goers to see how well they can perform as a virtual Pop Idol singer as they control the in-game voice of a contestant through the music-based rhythm-action gameplay.

Every in-game performance is judged by a computer-generated Simon Cowell, and there may be some very familiar Idols faces at Codemasters' E3 booth too...

Codemasters will also unveil the next level for its power-brand games including Colin McRae Rally, Operation Flashpoint and LMA Manager.

Premiering

With revolutionary dynamically deformable terrain, proprietary next-generation graphics, bone-jarringly realistic physics, and competitive bumper-to-bumper racing, SEGA Rally Revo will set a new benchmark in its genre with a high-tempo driving experience that is every racing fan's driving fantasy.

Vehicle selection affects driving strategy in SEGA Rally Revo, as race course surfaces dynamically deform upon repeated contact with vehicle tires and changing weather effects. SEGA Rally Revo features a variety of fully deformable surfaces, from gravel-littered tracks and smooth tarmac roads, to snow-covered mountain passes. This means no two laps will ever be the same, and drivers can skillfully lower their lap

In TY the Tasmanian Tiger 3: Night of the Quinkan, TY and his mates face their biggest challenge yet - an otherworldly invasion by an ancient evil known as the Quinkan.

Parfait Station is a unique action and shooting oriented massively multiplayer online role-playing game (MMORPG) developed by the Parfait Studio of global online entertainment company, WEBZEN Inc. Parfait Station supports a party and guild system, giving players the option to either engage in battles with other groups, or enjoy intense action in player vs. player mode. Strong action-based battles require skilled evading and counter attacks; victories are determined by team play, control and strategy.

Crazy Machines for NDS is a handheld adaptation of Crazy Machines series. Due to the unique control features and the special layout of the NDS, Crazy Machines develops its own unordinary approach without losing its very own origins.

Warhammer 40,000: Firewarrior is a first-person shooter set in the dark gothic sci-fi future where you play as Kais, a young Tau warrior set to embark on a journey to become a Fire Warrior by completing your 'Trial by Fire' - your very first combat experience.

BioShock for the Xbox 360and PC was released in 2007 and received numerous Game of the Year honors from prestigious organizations including Associated Press, the British Academy of Film and Television Arts (BAFTA), Game Informer, Spike TV's VGAs and Paste Magazine. BioShock's extension to the PS3 will bring exciting new content to this amazing title and reach many new players, while giving the title the opportunity to once again be named Game of the Year.

"Since BioShock for Xbox 360 and PC won countless 2007 Game of the Year awards, we are excited to see the impact of this