For the first time you will have the freedom to define your own character, story and style based on the choices you make, the paths you choose and the style of skating you use on the proving grounds from Philadelphia and Baltimore to Washington, D.C. Activision has released a 1GB playable demo, available on Xbox Live.

Another day, another batch of game trailers was released. Instead of giving them all their own posts, we grouped them, and so far there are trailers for:

• Enemy Territory: Quake Wars [ALL] - Launch Trailer
• The Simpsons Game [ALL] - Spoof Trailer
• Team Fortress 2 [ALL] - Meet the Engineer Trailer
• Trauma Center: New Blood [Wii] - Trailer
• DIRT: Colin McRae Off-Road [PS3] - Launch Trailer
• WWE SmackDown vs. RAW 2008 [NDS] - Trailer
• Prank TV - Trailer
• King of Clubs [ALL] - Developer Walkthrough
• Universe at War: Earth Assault [X360/PC] - Factions Trailer (3)
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  We will update this throughout the day when new trailers become available. Read more for download links ...

Art Guitar's Riff Master Guitar Controller is the first genuine life-sized guitar modified for play with guitar-based games on the PS2. The collector's item, created from the body of a real Peavey guitar, will showcase Art Guitar's unique paintings featuring several mega rock artists including the iconic band KISS, with other artists to follow.

In preparation for the Halo 3's Sept. 25th launch, Microsoft is gearing up its promotional onslaught with the “Unite to Fight Week,” which will include a bounty of Halo-related activities such as midnight madness events, promotional activities, a variety of Xbox Live opportunities and contests.

Time Crisis 4 is reborn, and includes a full FPS game mode, HD quality graphics and a newly designed Guncon to enhance the game. Superior to its arcade counterpart, Time Crisis 4 brings a fresh new look to launch the series into the next generation.

In an interview with Game Informer magazine, Castlevania series creator Koji Igarashi revealed he is working on a new 2D installment for the NDS. The next console iteration might be Xbox 360 exclusive however, saying "I think the Xbox 360 would be the best platform for the U.S. market. The U.S. market is the biggest market for the Castlevania series, so I will give the first priority to the U.S. market."

Sinking Island is a dark detective adventure story set on a tropical paradise. At a millionaire's hotel a crime is committed, and while the island seems to be sinking for unknown reasons, you, as detective Jack Norm, have to find out who did it.

Research by Strategy Analytics reveals that the rapidly expanding MMO market is blazing the way for electronic sell-through and digital distribution of both PC and console games, and will by 2011 account for 30% of the games industry's revenue, which is expected to triple in the next 5 years.

No More Heroes is the next action game from SUDA-51, creator of the surreal shooter Killer7.

According to an email sent by GameStop Corp. to employees, anyone who even accidentally breaks the tape on the Halo 3 shipping boxes will be fired on the spot. Other outlets have recently caused publisher concern by leaking BioShock and Stranglehold early, so GameStop is taking a firm stance that it will not tolerate such behavior. Whether you're a clerk or district manager, if you open the packaging before the midnight launch, you're out.