SEGA is building a new product development team based in the West Midlands area of the UK, its 3rd UK based development group and is set up to focus its production resources exclusively for next generation platforms, starting with a new project due for release late 2012 which is a unique action adventure experience.

Sega Rally Online Arcade brings back all the features players could want from the popular arcade and console racers, including Championship Battle mode and Time Attack, while adding an exciting online racing mode that lets players battle it out with up to five drivers around the world.

SEGA announced that a global sale has begun, starting today until  April 25, 2011, on their library of games currently available for Xbox Live Arcade, from Altered Beast to Sonic the Hedgehog is available at reduced prices, with several titles selling for 50% off.

SEGA is partnering with Nintendo to produce a series of fan favorites from the Game Gear that will soon be available for download on the Nintendo eShop service for the upcoming Nintendo 3DS

SEGA Rally Online Arcade brings back all the features players could want from the popular arcade and console racers, including Championship Battle mode and Time Attack, while adding an exciting online racing mode that lets players battle it out with up to five drivers around the world.

Get involved and rediscover your favorite gaming experience in this ultimate compilation of 46 titles from the golden era of the SEGA Genesis.

SEGA Rally Online Arcade brings back all the features players could want from the popular arcade and console racers, including Championship Battle mode and Time Attack, while adding an exciting online racing mode that lets players battle it out with up to five drivers around the world.

To commemorate the holidays, SEGA of America announced a sleigh full of discounts for their digital titles on iPhone, iPod touch, iPad, Xbox 360, PSP and PS3.

SEGA is bringing back two of its biggest Dreamcast titles to PSN/XBLA. Space Channel 5 Part 2 follows famed reporter and dancer Ulala as she battles the Rhythm Rogues, while SEGA Bass Fishing is a  3-D bass fishing simulation shines with eight fishing environments and fourteen different lures.

Power Gig: Rise of the SixString will transport players to an entirely new universe, with its own mythology, politics, settings, heroes and villains, where music rules all, using new technology that represents the next evolution of music performance games to provide all players with a more authentic and fun experience.

SEGA announced that a wide selection of evergreen games from the legendary SEGA Genesis platform are making their way on to PC via digital distribution, such as  Alex Kidd in the Enchanted Castle, Dr Robotnick's Mean Bean Machine, Eternal Champions and many more.

In Aliens vs. Predator, players will have the chance to take the role of the three infamous species: the Colonial Marine, the Predator and the Alien. Each of the three species has its very own distinct story-driven, single-player campaign mode that interweaves with the campaigns of the other two species. SEGA community admin revealed that patches for the console versions of AVP have been scrapped.

It’s 19 years since the first ever Sonic game – in a special offer across Apple, Microsoft and Sony platforms select Sonic and SEGA titles and DLC will be going down in price by up to 66%  for a limited time only!

SEGA announced plans to bring classic titles from its  Dreamcast console to Xbox LIVE Arcade, and PlayStation Network later this year, starting with Sonic Adventure and Crazy Taxi.

SEGA announced that a wide selection of evergreen games from the legendary SEGA Genesis platform are making their way on to PC via digital distribution, such as Golden Axe, Ecco the Dolphin, Comix Zone and Vectorman.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the visually rich and varied universes of Sonic and SEGA.

Former Secret Level studio, acquired by SEGA back in 2006, has reportedly been shut down by the corporate overlords. Known for projects such as America's Army: Rise of a Soldier, Karaoke Revolution and Final Fight, the San Francisco based studio has been working on the Iron Man games for SEGA, and with the second installment apparently wrapped up, reports have been rolling in that the employees have been notified that the studio will be closing down.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the rich and varied universes of Sonic & SEGA.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the rich and varied universes of Sonic & SEGA.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the rich and varied universes of Sonic & SEGA.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the visually rich and varied universes of Sonic and SEGA.

This summer SEGA will launch a new console, but not to compete with the Xbox 360, PS3 or Wii, but rather to allow you to play classic Sega games. While it does look rather similar to the Wii and has wireless wiimote looking controls, it comes with 20 classic Sega titles (Alex Kid, Golden Axe, Sonic and Knuckles and Ecco the dolphin etc) as well as a further 30 games, 16 of which are motion controlled.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the visually rich and varied universes of Sonic and SEGA.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the visually rich and varied universes of Sonic and SEGA.

In a frantic battle to the checkered flag, Sonic & SEGA All-Stars Racing sees Sonic and friends speed around tracks set in medieval castle ramparts, lush rain forests and bustling cities, all taken from the visually rich and varied universes of Sonic and SEGA. Issuing box covers for the game, SEGA revealed that the game is also coming to PC.