For a limited time, Nintendo will include Game Boy Player for the regular price of the Nintendo GameCube system. This offer will be available at retail on June 23 for an MSRP of $149.99 in the United States, and on June 20 for EUR199.99 in Europe.
"This offer builds on the incredible momentum generated by our Game Boy® Advance line, which has already sold 35 million systems worldwide," says Peter MacDougall, executive vice president, sales and marketing, Nintendo of America. "Once we saw the enthusiastic reception given to the debut of Game Boy Player here on the show floor at the E3 trade show, it was an easy decision to move ahead with our plans to combine these two products."
The Game Boy Player is a platform less than an inch thick, which acts as a base for the Nintendo GameCube. By simply inserting Game Boy cartridges into a slot in the Game Boy Player, consumers can use their Nintendo GameCube controller to direct action on the TV screen.
In North America, Nintendo is riding a wave of momentum generated by three dominating product launches this spring. Game Boy Advance is the hottest selling system in the market; The Legend of Zelda®: The Wind WakerTM tops the console hit charts; and the combined Pokemon® Ruby and Pokemon® Sapphire are the top two selling titles in the portable game category.
The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy® Advance and Nintendo GameCubeTM systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.8 billion video games globally, creating enduring industry icons such as MarioTM and Donkey Kong® and launching popular culture franchise phenomena such as MetroidTM, ZeldaTM and Pokemon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.