In The Sims 3, create lifelike Sims with unique personalities and can take them anywhere in the neighborhood. You have more options than ever before to create and play with unique, life-like Sims. Customize your Sims’ appearances and choose traits to create individual personalities. New goal-oriented game-play enables you to choose which short or long-term objectives you want your Sims to pursue. You can choose to make them happy or not! You can also create and edit your own movies by capturing game-play moments or selecting from a library of clips. Then join The Sims 3 online community where you can show off all your creations, get free bonus content, hear the latest news and more!

The Sims 3 Movie Stuff, the newest stuff pack that releases this September.  With various themes like Western and horror, players will be able to set the stage to tell unique stories with loads of distinctively themed décor, furnishings and clothing.  More information on this new stuff pack will be released in the coming weeks and months. 

The Sims 3 Store also took the spotlight and unveiled The Sims 3 Dragon Valley, the newest digital world to join The Sims 3 franchise. In The Sims 3 Dragon Valley, life is full of legendary surprises. This world features new Sims, locations and exclusive clothing and objects, including the beloved baby dragon!

The Sims 3 Dragon Valley will be released on The Sims 3 Store, Origin and in retail stores worldwide later this year.