Fuser puts players in control of the music, where they can fuse together elements from hit songs by some of the world’s top artists, including Billie Eilish, The Chainsmokers, Imagine Dragons, Lil Nas X, Lizzo, Migos, Post Malone, and many more.

Harmonix has been a pioneer of interactive music gaming for nearly 25 years, having created titles like Frequency and Amplitude as well as genre-defining, breakout hits like Rock Band and Dance Central. With Fuser, Harmonix will once again completely revolutionize the music game genre by providing an immersive music sandbox in which players are challenged to perform and create custom mixes from some of music’s biggest hits – no peripheral required.

Powered by Harmonix’s proprietary technology, Fuser will allow players to seamlessly blend vocals, bass lines, and other instrumentation from a multitude of different music genres and artists to define their own unique sound through seamless, innovative gameplay. Players will also be able to share their creations socially, making their game performances available for watching online.

This week, NCSOFT will launch a fully integrated ad campaign for Fuser, a DJ video game from developer Harmonix, that’s a never-ending virtual music festival for music lovers, content creators and gamers.

The upcoming game lets players create their perfect DJ personas, customize their performance stages, and then mix over 100 songs different artists, genres and generations. Thanks to Fuser, you no longer need fancy turntables or years of training to be a DJ—now anyone can headline their own virtual music festival.

And NCSOFT and Harmonix mean anyone: The campaign, titled “Unexpected DJs,” features David Hasselhoff (DJ Hoff), Jonathan Van Ness (DJ YasKween), Chloe Kim (DJ 1080) and other unexpected celebs. The effort includes online films, a site that lets users create their own DJ persona, unexpected brand partnerships, and even the chance to have a DJ battle against Diplo online. Each element will reinforce how easy it now is to feel like a DJ while igniting the creativity of Fuser’s core audience.

“Fuser redefines the music game genre. It’s driven by creativity, originality and expression. It empowers players to be at the center of creating culture by developing and then sharing mixes using various pieces of some of the world’s most iconic songs,” said Tim Granich, vice president of marketing at NCSOFT.  

Today, Fuser will release a long-form online film that unveils the unexpected-DJ lineup one by one and invites viewers to become DJs too. Shot entirely during the COVID-19 pandemic, the film takes place in each unexpected DJ’s home, illustrating how Fuser can transform any living room into an epic festival stage—even Diplo makes a cameo from his home studio. The 90-second spectacle was directed by music-video super duo BRTHR and features an impressive array of VFX as well as tracks from the game.

“My favorite part about Fuser is how it really gave me the feeling of DJ’ing a festival,” said David Hasselhoff. “Anyone at home can step into a world of epic music, colors, lights and be a legitimate DJ. It’s a wonderful thing and a lot of fun.”

But the DJ announcements won’t stop with the film. To help fans and brands join in on the fun too, a UGC tool built for social sharing called “DJ DNA” will live on DJDNATEST.com, allowing gamers to generate their own Unexpected-DJ personas and then share them with the world. Additionally, users of the tool will then have the opportunity to enter for a chance to battle with superstar DJ Diplo online. NCSOFT will be releasing more details on that event later.

The campaign is the first work from NCSOFT’s new ad agency, Goodby Silverstein & Partners. “This game is about bringing together the most unexpected collaborations. Our ad needed to do the same,” said Laura Petruccelli, GS&P creative director. “But we didn’t want this to be about influencers only. The DJ DNA Test allows anyone to turn into a DJ– allowing gamers to create a piece of music culture before they ever start playing FUSER.  It’s an epic game demo wrapped in a commercial.”

With more than 100 songs to be included in the game, this is the first partial list of songs available for users to play with; attendees at PAX East in Boston will be the first to try a Fuser demo. The final track listing will feature songs from the world’s top artists in pop, rap/hip-hop, R&B, dance, rock, country, Latin and Caribbean music.

Songs included in Fuser:

• Ava Max “Sweet But Psycho" 
• Bobby Brown “My Prerogative"
• Donna Summer “Hot Stuff”
• Eric B. & Rakim “Don't Sweat The Technique”
• Grouplove “Tongue Tied”
• Justin Timberlake “Can't Stop The Feeling!”
• Karol G ft. Nicki Minaj “Tusa”
• Rage Against The Machine “Killing In The Name"
• Rick Astley “Never Gonna Give You Up"
• RÜFÜS DU SOL “Eyes”
• Shania Twain “Any Man Of Mine"
• Young MC “Bust A Move”
• 50 Cent “In Da Club”
• a-ha “Take On Me”
• Ace of Base “The Sign”
• Amy Winehouse “Rehab”
• Armin van Buuren “Blah Blah Blah”
• Basement Jaxx “Where’s Your Head At”
• Becky G ft. Natti Natasha “Sin Pijama”
• Benny Benassi presents The Biz “Satisfaction”
• Billie Eilish “bad guy”
• Blue Öyster Cult “(Don’t Fear) The Reaper”
• Brad Paisley “Mud On The Tires”
• Cardi B “Bodak Yellow”
• Carly Rae Jepsen “Call Me Maybe”
• Childish Gambino “Summertime Magic”
• Deadmau5 – “Ghosts ‘n’ Stuff”
• The Chainsmokers ft. Daya “Don’t Let Me Down”
• The Clash “Rock the Casbah”
• Coldplay “Clocks”
• DMX “X Gon’ Give It to Ya”
• Dua Lipa “Don't Start Now”
• Fatboy Slim “The Rockafeller Skank"
• Flo Rida ft. Sage The Gemini & Lookas “G.D.F.R.”
• Grand Master Melle Mel “The Message (2012)”
• Imagine Dragons “Thunder”
• J. Balvin & Willy William “Mi Gente”
• Jonas Brothers “Sucker”
• Lady Gaga “Born This Way”
• Lil Nas X ft. Billy Ray Cyrus “Old Town Road (Remix)”
• Lizzo “Good As Hell”
• LMFAO ft. Lauren Bennett & GoonRock “Party Rock Anthem”
• Macklemore & Ryan Lewis ft. Wanz “Thrift Shop”
• Meghan Trainor “Me Too”
• Migos “Stir Fry”
• Nelly “Hot In Herre”
• Panic! At The Disco “High Hopes”
• Pitbull ft. Ne-Yo, Afrojack & Nayer “Give Me Everything”
• Post Malone “Better Now”
• Sia ft. Sean Paul “Cheap Thrills”
• Smash Mouth “All Star”
• The Killers “The Man”
• Twenty One Pilots “Stressed Out”
• O-Zone “Dragostea Din Tei”
• Paul van Dyk “For An Angel (PvD Remix ’09)”
• Sean Paul “Temperature”
• Warren G & Nate Dogg “Regulate”
• Whitney Houston “I Wanna Dance With Somebody (Who Loves Me)”
• Zedd, Maren Morris & Grey “The Middle”

Fuser is coming to PS4, Xbox One, Nintendo Switch, and PC on November 10, 2020.