Sega Changes '2K' Brandname To 'ESPN'
by Rainier on June 18, 2003 @ 9:11 a.m. PDT | Filed under News
SEGA's sports studio, Visual Concepts Entertainment, maker of the acclaimed '2K' sports game series, and ESPN, the worldwide leader in sports, today announced at a press conference at the ESPN Zone, a deeper alliance and new branding for the former SEGA Sports "2K" sports videogame series which will now be called ESPN Videogames. Further reinforcing the brand's greatest benefits - ESPN integration and presentation - ESPN Videogames will continue to deliver some of the best sports videogames on the market.


