Microsoft announced that its Xbox 360 exclusive game "Halo 3" has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours, beating previous records set by blockbuster theatrical releases like "Spider-man 3" and novels such as "Harry Potter and the Deathly Hallows."

Ice Station Santa puts a whole new spin on the season of giving, peace, and joy. With Christmas presents on the attack and carols of gunshots drowning out the bells, Sam & Max must storm the North Pole to bring down a less-than-jolly foe.

EA is introducing a new Need for Speed version that drives the series in a new direction. Need for Speed ProStreet is a ground-breaking Need for Speed experience where you’re thrust to compete head to head against the best street racers in a multitude of racing showdowns.

Kane & Lynch: Dead Men is a violent and chaotic journey of two men -- a flawed mercenary and a medicated psychopath -- and their brutal attitude towards right and wrong. This volatile partnership combined with innovative technologies allow for an unparalleled gaming experience. Eidos plans to released Kane & Lynch on Nov. 20, the same day as Rock Band, Mass Effect and a slew of other titles ...

Ratchet & Clank Future: Tools of Destruction draws players into a vast, new galaxy more vibrant, diverse and interactive than ever before. With bustling cities, gigantic enemies and giant boss battles, Ratchet & Clank Future: Tools of Destruction delivers a sophisticated, yet humorous adventure.

JoWooD and The Adventure Company announce that they have entered into a partnership with Simon & Schuster Children’s Publishing to develop a series of interactive games based on the works of the world’s most popular boy detectives The Hardy Boys.

Clive Barker's Jericho is a squad-based horror FPS devised by the master mythmaker, novelist and filmmaker Clive Barker. The Jericho Team is a seven-man strike force that protects government interests from paranormal threats. This demo lets you play as three of the seven Jericho squad members through the sewers of Al Khali.

In Mario & Sonic at the Olympic Games players will compete in events (100m track, table tennis, swimming etc.) that take place in environments based on the official venues of the Beijing 2008 Olympic Games against a supporting cast of characters from the worlds of both Mario and Sonic, including Luigi, Knuckles, Yoshi, Tails and more.

Sinking Island is a dark detective adventure story set on a tropical paradise. At a millionaire's hotel a crime is committed, and while the island seems to be sinking for unknown reasons, you, as detective Jack Norm, have to find out who did it.

Activision announced that it has acquired U.K.-based video game developer Bizarre Creations, known for the Project Gotham Racing franchise, a $1.4 billion market that is the fourth most popular video game genre and represents more than 10% of the total video game market worldwide.