Previously known as Subarashiki Kono Sekai on its release in Japan. The World Ends With You is an innovative new title from Square Enix that fully utilizes the capabilities of the Nintendo DS, and takes major influence from Japan’s modern day culture including its people, music, clothes, food and design.

Set in Tokyo’s trendiest district, the story begins with the lead character Neku waking up to find a phone message stating he has only 7 days before he will cease to exist. Only with the coolest fashions, friends and fighting skills can Neku restore hope to the city’s population and prevent being stricken from existence altogether!

The story begins as Neku Sakuraba, an unsociable 15-year-old boy, unexpectedly wakes up in the Shibuya shopping district of Tokyo, Japan. While trying to piece together his rude awakening, he receives a strange text message warning him that he will cease to exist unless he accomplishes a certain mission. Although he barely has time to grasp what is happening to him, he commences his assigned task in the mysterious streets of Shibuya.

Features

• Experience the urban grit and neon of the coolest district in Tokyo with a distinctive, high quality style of in-game artwork
• Meet an achingly hip cast of characters each with an interesting personality and stylish sense in fashion, music and culture
• Highly innovative and intuitive combat system that makes full use of the Nintendo DS Touch Screen, Dual Screens and Microphone like no other game before it!
• Use fantastic psychic powers to read the thoughts of the population, put words into people’s minds, and move objects to help you progress in your adventure!
• Immerse yourself in an amazing audio soundtrack featuring a diverse fusion of bleeding-edge hip-hop, rock, and techno
• A tale of friendship, hope and overcoming your challenges, creatively told with a modern edge
• Shop till you drop! Keep abreast of the latest Trends to stay one step ahead of the fashion scene and your enemies. Trade items with friends using Nintendo Wi-Fi Connection too
• Action-packed minigame fun that can be enjoyed by up to four players via DS Wireless Play!
• Engage the Chance Encounter mode via DS Wireless Play to share data with fellow game users you bump into in the real world

The World Ends With You will be released in North America on on April 22, 2008, and across all PAL territories on 18th April, 2008