In Hello Kitty Roller Rescue players will be able to save Earth from the misinformed Block-O with the much loved Hello Kitty and Badtz-Maru. More than 20 popular Sanrio characters will help Hello-Kitty throughout her travels. Kitty will also be able to partner up at various stages to fight enemies. And, for the first time, players will be able to enjoy the beautiful Sanriotown in a completely 3-D world that is interactive.

2K Sports and PowerBar today announced they have entered into a marketing relationship to mutually promote the new PowerBar Triple Threat energy bar line and the Fall 2005 release of NBA 2K6 and College Hoops 2K6 basketball video game titles from 2K Sports.

EA today announced that the development team at Hypnotix, known for the Outlaw Golf and Outlaw Volleyball series, has joined EA's Tiburon studio to develop action-oriented games, the first of which will be Arena Football based on the Arena Football League license. The team has relocated to Orlando, Florida, from Little Falls, New Jersey.

GMX has launched the official website with all the latest news, screens, wallpapers, FAQ, chat forum and pre-order possibility. Battleground Europe is a PvP MMOG in a combined arms simulations set in a relentless, action-packed 3D environment. Players command and crew a variety of accurately modeled vehicles, naval vessels and aircraft or sling weapons and fight as a foot soldier with and against thousands of other players.

A continuation of the highly acclaimed Kingdom Under Fire: The Crusaders, KUF: Heroes raises the intensity of the fast-paced action-strategy game with improved epic battles; new characters, environments, units; and new multiplayer options for waging war over Xbox Live. An improved user interface with simplified game menus and adjusted difficulty levels will make it easy for even new players to crush their foes.

The first-ever Battlefield console installment will drop players into the heat of battle on the high tech frontlines, entering a new modern era of combat with more firepower and new expansive environments. Armed with the latest modern weaponry, players can take control of over 30 vehicles, including tanks, helicopters and fast attack vehicles, to engage in major conflicts in some of the largest online battles.

Microsoft Corp. announced that it is adopting more stringent controls for registering legitimate copies of its flagship Windows operating system in an effort to curtail piracy of its products worldwide. Read more for details ...

City Interactive is working on a sequel to ita budget shooter Battlestrike: Road to Berlin. The Siege is scheduled for this release in Europe coming August and will give players another 12 new missions in which you once again will take up arms against Nazis. This time around you will not only switch between battle tanks, airplanes or act as a sniper, but also get thrown in naval battles and be positioned on ships.

HBO Video will be releasing some of its programming in the PSP format, announcing Tuesday that it will put out six of its programs on the mini-disc platform for Sony's PSP, starting with the first two seasons of the Da Ali G Show.

Universal has secured the movie rights to Sony Computer Entertainment's God of War. Mosaic Media Group's Charles Roven and Alex Gartner will produce the feature adaptation.