In East India Company, players will enjoy building the world's most powerful trading empire and engaging in fierce battles in both single-player and multiplayer modes, all within a breathtaking cinematic environment.

Later this summer, Microsoft plans to roll out a major dashboard update for its Xbox 360, improving aspects such as the Netflix streaming video experience, video display options, but also adding new items like premium avatar clothing (with a marketplace), user ratings, and Games on Demand (in August).

Rock Band 2 builds upon the original to introduce co-op band gameplay, multiple instruments, online multiplayer, unparalleled downloadable content and raises the bar by delivering an entirely new level of depth, connectivity, authenticity and features.

Ashes Cricket 2009 is set to build on the heritage that Codemasters has enjoyed with its Brian Lara series and will continue to lead the field with great batting, bowling and fielding gameplay and authenticity that made the series a hit with cricket fans.

Braid is a 2D puzzle-platform experience that bends all the rules with the manipulation of time. Number None Inc. is working on a new puzzle-exploration game that is philosophical, quiet, and places a heavy emphasis on the way things look, and will be a refreshing project for those who value nuance. As such, the developer is looking to recruit a full-time 3D lead artist (and help hire 2 additional highly skilled 3D artists) for a 2 year duration with a knack for storytelling via environmental cues and who has a good feel for the use of color and lighting.

Saints Row, based in the fictional urban surroundings of Stilwater, is an open-world action adventure with its core as a 3rd-person shooter. According to Swedish metal band Opeth, THQ is planning to bring Saints Row to the PSP in March 2010, as the band revealed that its song "The Lotus Eater" will be included in the soundtrack, which is confirmed by its music label.

Dragon Ball: Revenge of King Piccolo promises to thrill fans with the first ever appearance of the original Dragon Ball story on Wii in glorious 3D. Heading back to the early days of the Dragon Ball story, players will control Kid Goku as he sets out on fantastic adventures with his friends.

For the first time on consoles, you’ll see the Marvel Universe through a first-person perspective in some intense arena-based multiplayer action, complete with characters like Jigsaw, Bushwacker, Barracuda and even Silver Sable.

Transformers: Revenge of the Fallen propels players straight into an adrenaline-pumping battle for supremacy across the globe where every second and every choice makes the difference between mankind's salvation and annihilation.

Good Old Games has added two strategy games this week, The Nations, and Empire Earth, both $5.99. If you bundle The Nations with its predecessor Alien Nations, you can get both games for $8.98! All DRM free of course. Until Monday, July 20 at 11:59 p.m. EDT (Tuesday, July 21 at 5:59 a.m. CET) you get 50% off if you buy Tom Clancy's Ghost Recon and Tom Clancy's Rainbow Six ($9.99 for both) or 30% off if you buy them separately ($6.99 each).

Trine is a fantasy action game where the player can create and use physics-based objects to beat hazardous puzzles and threatening enemies. Set in a world of great castles and strange machinery, three heroes are bound to a mysterious device called the Trine in a quest to save the kingdom from evil.

This latest PSP installment picks up where Metal Gear Solid 3 for the PS2 leaves off as players take control of the famed Naked Snake. Taking place in 1974, Metal Gear Solid: Peace Walker features an original game design, story and scenario. Konami sends us a pre-canned interview with Hideo Kojima.

Operation Flashpoint 2 will see the most realistic modeling of conflict scenarios in a new contemporary theater of war. By offering a multitude of military disciplines, gameplay will deliver warfare more realistic and intense than ever before.

LEGO Indiana Jones 2 presents a tongue-in-cheek take on all four cinematic adventures of pop culture’s most iconic archaeologist, including for the first time ever Indiana Jones and the Kingdom of the Crystal Skull and will give players the ability to create levels, even in 2 player co-op (although you wont be able to share it).

Another day, another batch of games shipped to stores. Instead of giving them all their own posts, we grouped them, and so far there are announcements for:

• WW2: Time of Wrath (PC)
• Bionic Commando (PC) - Europe Only
• Hysteria Hospital (PC) - Europe Only
• The Bigs 2 (X360) - Europe Only
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  We will update this throughout the day when new announcements become available. Read more for details ...

CSI: Deadly Intent is an all-new experience with cases written with CSI show writers, a new rendering engine allowing for more realistic graphics, and enhanced character acting and lip sync with the voices of the actors from the show, including newcomers Ray Langston (Laurence Fishburne) and Riley Adams (Lauren Lee Smith).

Another day, another batch of game trailers was released. Instead of giving them all their own posts, we grouped them, and so far there are trailers for:

• G-Force [ALL] - L-Force Trailer
• Trauma Team [Wii] - Behind the Scenes Trailer
• 
  We will update this throughout the day when new trailers become available. Read more for download links ...

TV game show 1 vs. 100 is coming to Xbox Live Primetime, pitting one member against 100 others from around the world. Eliminate the opposition by correctly answering questions, hoping that the opponents will answer incorrectly and be eliminated from the game, so you can win great prizes. This weekend (July 17 -July 19), Xbox Live Silver members (US, Canada, UK, France and Germany) can enjoy the premium experience otherwise reserved for Gold members.

Aion is the ultimate MMORPG with strengthened interaction between players, consisting of 3 realms - the heavens, the devildom and the dragon realm. Players will experience dynamic communications with the world of Aion as they conduct strategic battles.

Puzzle master Professor Layton and his apprentice, Luke, have stumbled upon another mystery. It’s up to them to navigate their way through numerous puzzles to determine who – or what – caused the death of Professor Layton’s mentor, Dr. Schrader.

Spyborgs is a team-based action-adventure game set in a stylish world where you take on the role of a diverse team of five bionic superspies in a fight to save the world from a group of dastardly villains.

Sony has rolled out new PlayStation Store content, starting with a sale ($5 off) on WipEout HD, Flock!, Savage Moon, Crash Commando, PixelJunk Eden, Brain Challenge, and 3 on 3 NHL Arcade, but also Namco Museum Essentials ($9.99), demos for Trash Panic, Namco Museum Essentials, Fuel, DLCs for LittleBigPlanet, Cross Edge, Dynasty Warriors 6 Empires, NCAA Football 2010, song packs for Guitar Hero World Tour and Rock Band, as well as the usual game/movie trailers, PS3 themes and downloadable PSP games (Spec Ops: Ranger Elite for $5.99).

Follow Altair's story following the events of Assassin’s Creed as he discovers a new land and hunts down the ascending Templars. As the Templars withdraw from the Holy Land after Altair kills Robert De Sable, he follows them to the island of Cyprus.

Shadow Complex features old school side-scroller design combined with cutting-edge gameplay and high-definition graphics. Collect power-ups, discover new abilities and evolve your character into a force of destruction as you explore an original new story set in the world of Orson Scott Card’s novel, Empire.

In MySims Agents you take on the role of a special agent hired to foil the sinister plans of Morcubus, lord of the underworld. By recruiting different MySims, each with their own special characteristics, you can build up your very own crime-busting team.