Horses are the new ‘top dog’ in the virtual pet world as D3Publisher of America announced Horse Life, immersing players in the equestrian world by putting a horse right inside of their DS.

NHL 08 is the latest installment in 2K Sports' hockey franchise, adding new features such as ProStick, to create an entirely new hockey experience, centered on authenticity and the NHL Signature Style. 2K Sports has released 2K Reelmaker (400 Microsoft Points) allowing gamers to create custom highlight videos viewable on Xbox LIVE.

Wipeout HD features a selection of the best tracks taken from previous versions of the Wipeout franchise, offering meticulously crafted and fully reworked tracks.

Warmonger - Operation: Downtown Destruction is an apocalyptic FPS, built around the AGEIA PhysX processor, enabling unique, piece-by-piece destruction system and is designed to deliver stunning fluid and cloth-based effects unlike anything seen before.

PGR 4 tries to create an emotionally-charged racing experience, where players become attached to their careers, profiles and vehicles. Drivers will be rewarded with a growing fan base that’ll cheer them on, react to their every move and support them through victory.

To help the Simpsons save the world from rising chaos, gamers must journey through all of Springfield (as well as vast worlds beyond!), vanquish an amazing array of villains, and fight their way through parodies of multiple popular games. GameStop, Wal-Mart, Target and Best Buy will each have a limited edition The Simpsons Game Parody Poster with a special character unlock code printed on the back, as well as a limited Homerball Figure.

Devil May Cry 4 is the fourth installment in Capcom's series starring Dante, the gunslinging demon hunter. DMC4 will introduce a new hero, Nero, who possesses a demonic arm that can pull in enemies or use them as projectiles. Meet Credo, Agnus, and Gloria...

In Halo 3 Master Chief returns to finish the fight, bringing the epic conflict between the Covenant, the Flood, and the entire human race to a dramatic, pulse-pounding climax. Halo 3 Midnight Madness events are happening across the US starting Monday, Sept. 24 until its official launch, at 12:01 a.m. Tuesday, Sept. 25.

Mass Effect is a science-fiction action-RPG created by BioWare, previously known for Jade Empire, KotoR, and Neverwinter Nights. Mass Effect will deliver an immersive story driven gameplay experience with stunning visual fidelity.

Set between the largely unexplored era between Ep III and Ep IV, Star Wars: The Force Unleashed casts players as Darth Vader's "Secret Apprentice" and promises to unveil new revelations about the Star Wars galaxy. The Wii version will allow you to wield the Wiimote as a lightsaber while using the Nunchuk to torment foes with their Force powers.

World in Conflict is an RTS that delivers action and coordinated team play amidst a showdown between the Soviet Union and the US, with completely destructible 3D battlefields, aggressive team-based multiplayer and a focus on fast, hard-hitting battles.

EA's NFL Tour is a new NFL licensed video game where gamers will be able to embark on a fictional NFL road show. With real NFL players as teammates, players will travel across the country to play against each of the NFL teams in newly designed stadiums. As players defeat each of the NFL squads, they come one step closer to winning a NFL contract.

Capcom has signed a development agreement with Camelot Software, known for titles such as Everybody's Golf and Mario Golf, to work on an all-new golf game We Love Golf!, turning the Wiimote into a virtual set of golf clubs, creating the most immersive golfing experience available off the greens.

The latest October issue of Games for Windows will blow the lid off yet another Warhammer 40,000: Dawn of War expansion pack. While details are slim, the Soulstorm addon introduces a new race to the fold: the Dark Eldar. An official announcement is expected shortly ...

GEON: emotions is a psychedelic, pick-up-and-play game of rapidly changing tactics. Playing as one of eight emotions – Rage, Passion, Fear, Envy, Rapture, Courage, Bliss or Melancholy – players must race to collect pellets and score goals, using power-ups and their ‘emotional’ strengths and weaknesses. Geon emotions comes to Xbox LIVE Arcade this Wednesday, Sept. 19th, 2007 at 9:00 a.m. GMT (2:00 a.m. PDT).

NHL 08 will feature an exclusive AHL license for the first time, with all 29 teams from the primary development league for the NHL fully playable in game. EA has released the first patch, unlocking the new Reebok Edge jersey for your players (no need for the h3oyxpwksf8ibcgt console unlock code).

Rebelmind's The Chosen: Well of Souls is a 3D hack'n slash set in the 19th century. You are Frater Simon sent on a mission by the monasteries to free God's Envoy, taken hostage by a mighty Alchemist Marcus who uses human souls to strengthen his own powers in order to rule the world.

IAC and GarageGames announced the creation Web-based videogame network, providing compelling original action games through a standard Web browser using GarageGames development tools.

With the world plunged in eternal darkness and the Gods rendered powerless, Kratos will face the most feared creatures of Greek Mythology, and ultimately be forced to choose between his own personal redemption and saving the ancient world from certain destruction.

Another day, another batch of games shipped to stores. Instead of giving them all their own posts, we grouped them, and so far there are announcements for:

• Blazing Angels 2 (X360/PC)
• Coded Arms: Contagion (PSP)
• Dewy's Adventure (Wii)
• Digimon World Data Squad (PS2)
• Digimon World Dawn/Digimon World Dusk (NDS)
• Ducati World Championship (PC)
• MySims (NDS/Wii)
• Namco Museum DS (NDS)
• Nancy Drew: The Deadly Secret of Olde World Park (NDS)
• Stranglehold (PC)
• Syphon Filter: Dark Mirror (PS2)
• 
  
  We will update this throughout the day when new announcements become available. Read more for details ...