Behavioural research consultancy, Bunnyfoot, has conducted an independent study that reveals a lack of engagement between video game players and in-game advertising in sports titles. Using its Sponsor Fixation Index (SFI) metric, Bunnyfoot reports a dramatic fall in consumer engagement ratings among some of the leading sporting games.

Crackdown pushes the action-driving hybrid genre into the next generation with the introduction of the first-ever truly 3-dimensional persistent playground, highly innovative co-op gameplay and an extensive prop interaction system all while taking place in a massive and highly-stylized urban center.

Bass Pro Shops has teamed up with Vivendi Games to deliver the 6th version of the fishing series Trophy Bass. With stunning realism, beautiful visuals and heart pumping gameplay - this is the most entertaining interactive fishing experience yet. This demo lets you have a taste of the full game and get familiar with its control scheme.

For Liberty! is a turn based computer strategy game for the PC, covering two wars of independence - the American Revolution (1775-1783) and the Rakoczi War of Independence in Europe 1703-1711. This v1.75 patch brings a number of tactical and strategic AI improvements, improved game realism, new realistic ruleset feature where the readiness recovery rate is halved, etc...

Today a free trial version of the Opera browser is available for download on Nintendo's Wii. The Wiimote has made it possible to surf the Web in a new way with the Opera browser on your TV. Simply point and click to go to a Web page, select a link or input text. Click and move the Wii Remote up, down, left or right to navigate a page.

On Christmas day Nintendo will be adding yet another 5 classic games to the Wii's Shop Channel. Wii owners with a high-speed Internet access can redeem Wii Points to download the following titles : Super Mario Bros, Street Fighter II: The World Warrior, Super Castlevania IV, Toe Jam & Earl, and R-TYPE.

Silverfall is a fantasy-style RPG using advanced 3D graphics and fascinating storyline, featuring large free-roaming environments, 4 customizable and playable races, 150 monsters, single- and multiplayer (co-op and PvP), ragdoll effects, day/night cycle, particle effects and the latest shaders.

Asphalt 2: Urban GT shifts into gear with six game modes, numerous tuning possibilities, 30 tracks and 36 licensed cars and motorcycles, taking handheld racing simulations to a new level.

Eragon is an epic fantasy-adventure which centers on a young farm boy named Eragon whose destiny is revealed with the help of a dragon. Based on the upcoming movie, Eragon, now a Dragon Rider, is swept into a world of magic and power, discovering that he alone has the power to save -- or destroy -- an Empire.

In keeping with its aggressive stance against cheating in World of Warcraft, Blizzard banned over 105,000 accounts were closed and 12 million gold was removed from the game economies in Europe, Korea, and the US in the month of November. The banned accounts were taking part in activities that violate the game's Terms of Use, including using third-party programs to farm gold and items, which severely impacts the economy of a realm and the overall game enjoyment for all players.

Crackdown pushes the action-driving hybrid genre into the next generation with the introduction of the first-ever truly 3-dimensional persistent playground, highly innovative co-op gameplay and an extensive prop interaction system. Microsoft will release a singleplayer demo, with co-op enabled, on Xbox Live Marketplace January 18.

Bethesda announced that it has worked with the good folks at Xbox Live to give away one of our most popular downloads for Oblivion: Mehrunes Razor for a limited period of time. Starting this Friday, Dec. 22, Xbox 360 gamers will be able to download Mehrunes Razor for free from Xbox Live. This offer is only for a limited time...from Dec. 22 to Dec. 31. On Monday, Jan. 1 it will go back to its standard price.

Pendulo Studios is working on a follow-up to last year's hit title Runaway: A Road Adventure, an adventure game with 3D characters with a cartoon look and high-impact visual features that include 2D and 3D in an unmatchable style.

Tom Clancy's Splinter Cell Double Agent completely revolutionizes and reinvents the spy action genre by introducing an unprecedented double agent concept and an entirely new breed of game play that adds an exciting new dimension to the gaming experience.

Another day, another batch of game trailers was released. Instead of giving them all their own posts, we grouped them, and so far there are trailers for:

• Fuzion Frenzy 2 [X360] - Trailer #8
• NBA Street Homecourt [PS3/X360] - Trailer #4
• Vanguard: Saga of Heroes - Flying Mounts Trailer #3
• Crazy Frog Racer 2 [PS2/PC] - Trailer
• 
  
  We will update this throughout the day when new trailers become available. Read more for download links ...

The US Army has released a new updated version for America's Army: Special Forces (Coalition). This upgrade brings their team-based multiplayer game to v2.8 and includes the map creation tools to modify existing levels and/or create your own, ability to submit user-created content, map updates, the usual slew of bug / crash fixes, and game tweaks.

Armed Assault is a realistic, combat gaming offering freedom of action and immersive complex environments, blended with a unique touch of total simulation. This demo is set on the southern part of the Sahrani island, includes 3 multiplayer modes, and a variety of vehicles and weapons at your disposal.

Sid Meier's Railroads! marks the return of the watershed title in simulation/strategy gaming that launched the popular “tycoon” genre, and inspired a new generation of games. This v1.10 patch adds new features like a free camera, a "use all trains" command in the traintable mode, a Terrain Editor and plenty of new graphics and functionality.

Equip your alien rider and drop him at the highest peaks of tremendous mountains. Wherever you want. Explore a never seen before terrain inspired by Alaska's impressive summits or match online with your friends and players from around the globe.

SEGA announced that its previously PS3 exclusive Virtua Fighter 5 is now also coming to X360. Raising the bar for console fighting games VF5 includes all the features fans know and love plus enhanced gameplay mechanics, additional characters and new fighting styles, as well as newly redesigned 3D environments.

Rainbow operatives take to the chaotic streets of Las Vegas as an escalating terrorist siege in “Sin City” threatens to take world terrorism to new, uncontrollable heights. The future of global security hangs in the balance as you battle to defend classic Vegas locations and environments like Fremont Street, the Strip, and casinos.

UFO: Afterlight is a mixture of squad based tactical action and global strategy with the gamer controlling the actions of elite ground troops, and the running and construction of an intricate network of interlinking bases while collecting resources.

In addition to all the favorite cars and tracks returning from GTR, the player will now be able to experience the thrill of driving a whole set of new and exotic sports cars on several new tracks. 10Tacle has released the first patch bringing your retail game to v1.1

The Settlers VI will focus on building larger and more fortified cities as well as planning and optimization in a medieval world. Attributes that are typical of The Settlers series are once again the focus of the game, create magnificent cities and inhabit them with hundreds of settlers going about their daily lives.

Matrix Games has released an PureSim Baseball 2007 updated demo covering a limited number of seasons compared to the 105 (1900-2005) that can be played in the full version. This v1.51 demo updates AI, adds new multiplayer features, Vista support, real players from 2006 MLB Season etc..