'Atari' & 'Universal Motown Records' To Promote 'Transformers' (PS2)
by Rainier on April 12, 2004 @ 9:22 a.m. PDT | Filed under News
Highlighting the entertainment industry relationships that have become its hallmark, Atari, Inc. today announced an ongoing cross promotional collaboration with Universal Motown Records Group, which will tie-in ReAlign/Universal's hot new band, DROPBOX, with Atari's highly anticipated TRANSFORMERS video game for the PlayStation2, based on Hasbro, Inc.'s popular TRANSFORMERS brand.