In East India Company, players will enjoy building the world's most powerful trading empire and engaging in fierce battles in both single-player and multiplayer modes, all within a breathtaking cinematic environment.

Creative Minx Marketing announced that it will represent EA for outbound licensing opportunities across multiple categories, such as collectibles, peripherals, apparel, and accessories for blockbuster franchises like The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante's Inferno and Army of Two.

Littlest Pet Shop Friends will be brimming with new elements that girls love, from an all-new, adorable collection of pets and their pet best-friends, to a large array of customizable accessories, fun mini-games, and a deep story with all new adventures set in a vibrant world that features delightful new graphics.

Tom Clancy's EndWar is a next-gen strategy game, set on the battlefields of WWIII, that pushes the envelope of technology, showcasing unprecedented AI, graphics, physics and animations.

Get back to 4 wheels and test your skills with V8 engines for the next racing challenge! Superstars V8 Racing is a car racing game based on the license of the Italian Championship. Powered by some of the most important car manufacturers in the whole world, such as BMW, Audi and Jaguar, and sporting top class production cars it delivers a breathtaking driving experience.

Aliens in the Attic will follow the storyline of the adventure-comedy film about a group of kids on a family vacation who must stave off an attack by knee-high alien invaders with world-conquering ambitions; all while trying to keep their parents from finding out!

Playlogic has become an official Publisher for Nintendo of America, Inc. and will bring new titles to the North American market, starting with Pool Hall Pro (Wii/PC), Vertigo (Wii/PC) Sudoku Ball: Detective (Wii/NDS/PC), and the 20th Century Fox movie based Aliens in the Attic (Wii/DS/PS2/PC).

Rumored for the past few weeks and expected to be introduced at next month's E3, it seems that Microsoft is working on a full body motion control camera, similar to Nintendo's Wiimote concept. According to the Wall Street Journal, "Microsoft is developing a new video camera for the Xbox 360 console that will allow players to control games with the movement of their bodies," and the camera would sit near the TV, capture when players move their hands, legs or head, and "it won't require users to hold any hardware to control on-screen action."

The Hunt and The Strike aim to deliver the most realistic hunting and fishing experiences to-date, combining detailed environments and engaging gameplay with highly interactive fishing pole and rifle controllers (Wii only).

Transformers: Revenge of the Fallen propels players straight into an adrenaline-pumping battle for supremacy across the globe where every second and every choice makes the difference between mankind's salvation and annihilation. The soundtrack is headlined by composer Steve Jablonsky (original Transfoemrs and Gears of War 2), and he is joined by composer Bobby Tahouri (Iron Man) and electronic music act Julien-K.