Late January at the Marché international de l'édition musicale trade fair, Activision selected 20 tracks, out of 200 submissions, to be featured on Guitar Hero IV. Music label Albert Productions' UK boss James Cassidy was so excited he issued a
press release spilling the beans that British band The Answer's 'Never Too Late' was selected as one of the titles for the next Guitar Hero installment, "This is a tremendous honour and privilege for both The Answer and the Alberts label. With a new album due later this year we look forward to taking the band to a whole new level of international success."