Open Letter on Exclusive Demos
by Rainier on Dec. 16, 2003 @ 10:15 a.m. PST | Filed under News
In the gaming industry, the free playable demo is one of the most popular and powerful tools to interest gamers in the final product. It therefore seems logical to expect publishers will maximise the game's exposure by giving the demo the widest possible release. Unfortunately this is not always the case, and sometimes a demo is given the most restricted release: to one site for several days or even a week. This hurts the industry at large much more than it can help a single relationship. Read more for the full letter ...