SEGA announced five titles from its SEGA Genesis library, Streets of Rage, Bio-Hazard Battle, Gain Ground, Comix Zone and Bonanza Bros. will soon be available on the Wii Shop Channel for download and play on the Wii's Virtual Console.

SEGA announced that it has signed a license agreement with the Sanrio group in Japan, effectively giving SEGA the right to various of its franchises, including Hello Kitty. Further details as to what platforms Hello Kitty will make an appearance on is not specified at this point. An official announcement should follow shortly ...

SEGA has signed an agreement with 20th Century Fox to develop multiple next-gen and PC games set in the "Alien" universe, including a first-person shooter and an RPG, with the first to be released in 2009. SEGA is in talks with actors from the films, including Sigourney Weaver and Lance Henriksen, to provide their likenesses and voices for the games. Aliens vs. Predator is not part of the deal, for which a second game might tie in with the movie.

SEGA Genesis Collection features 28 titles including, Altered Beast, Sonic The Hedgehog, Shinobi III, Phantasy Star, and Golden Axe. Reproduced with the utmost accuracy to the originals as possible, the collection also includes numerous unlockable items, interviews with the original developers, a museum area with interesting game facts, and plenty more ...

SEGA and Marvel Entertainment announced today that they have entered into a worldwide licensing agreement whereby SEGA has secured the exclusive rights to develop and distribute video game titles for all platforms based on Marvel’s renowned Iron Man property.

Check out the following new screens from SEGA's X06 2006 lineup:

• Phantasy Star Universe (PS2/X360/PC) - 4 New Screens
• Sonic the Hedgehog (PS3/X360) - 4 New Screens
• Virtua Tennis 3 (ALL) - 4 New Screens
• World Snooker Championship 2007 (ALL) - 4 New Screens

For the first time in more than 10 years, SEGA has signed an agreement, with New Line Cinema, to develop games based on the upcoming Dark Materials movie trilogy. New Line is currently shooting first entry The Golden Compass, both products are currently scheduled for November 2007.

Check out the following new screens from SEGA's TGS 2006 lineup:

• Armored Core 4 (PS3/X360) - 51 New Screens
• Yakuza 2 (PS2) - 18 New Screens
• Bleach (Wii) - 6 New Screens & Trailer
• Sonic the Hedgehog (PS3/X360) - 13 New Screens
• Super Monkey Ball: Banana Blitz (Wii) - 36 New Screens
• Virtua Fighter 5 (PS3) - 11 New Screens
• Virtua Tennis 3 (PSP/PS3/X360/PC) - 8 New Screens
• Sonic and The Secret Rings (Wii) - 18 New Screens
• Appleseed Ex (PS2) - 9 New Screens
• Shining Force EXA (PS2) - 4 New Screens
• Black Jack: The Phoenix (NDS) - 8 New Screens
• Puyo Pop Fever: 15th Anniversary (NDS) - 5 New Screens
• Sangokushi Taisen (NDS) - 5 New Screens
• SEGA Golf Club' (PS3) - 3 New Screens
• A-ha! Experience for everybody!' (PSP) - 3 New Screens

A few days ago Sony's Ken Kutaragi's TGS 06 keynote speech revealed that the PS3 would be backwards compatible with 16 bit games on the MegaDrive/Genesis, much like the Nintendo Wii. Oddly enough SEGA Japan has issued a short statement clarifying that such claims are not correct at this point, that the option is merely being considered, and is currently "under examination." Did somebody speak too soon?

Armored Core 4 will allow you to create your own mech deom a few hundred components, including color, to give it an exclusive looks. Successfully completing missions, and purchase even more powerful parts to make your mech stronger. SEGA of America announced that it will publish FromSoftware's mech-based combat game Armored Core 4.

SEGA Genesis Collection, known in Europe as Mega Drive Medley, will be the most comprehensive gathering of classic SEGA products ever assembled; with over 30 titles in one compilation.

While Sega Golf Club is a Japanese PS3 launch title, very little is known at this point. But at least we have some screens to show you ...

SEGA announced today that it has signed a development agreement with Vancouver based Deep Fried Entertainment for multiple PSP titles. An independent studio since 2005, Deep Fried Entertainment consists of 5 industry veterans responsible for titles such as Need for Speed: Underground 1 & 2, NFL Gameday, and Baldur's Gate.

Check out the following new screens from SEGA's Games Convention 2006 lineup:

• Medieval II: Total War - Screens & Trailer
• Sega Genesis Collection [PSP] - Screens
• Super Monkey Ball: Banana Blitz [PSP] - Screens
• Sonic and The Secret Rings [Wii] - Screens
• Worldwide Soccer Manager 2007 - Screens
• Phantasy Star Universe [PS2/X360/PC][- Trailer

SEGA's line-up for the 2006 Games Convention will be dominated by titles such as Rome sequel, Medieval II: Total War for PC, Sonic The Hedgehog and Virtua Tennis 3, both on Xbox 360, all being playable for the first time in public and joining Yakuza for the PS2...

SEGA and San Francisco-based Planet Moon Studios today announced a partnership to create game content for the PSP based on a classic SEGA brand.

SEGA today announced the SEGA Genesis Collection, known in Europe as Mega Drive Medley, for the PS2 and PSP. SEGA Genesis Collection will be the most comprehensive gathering of classic SEGA products ever assembled; with over 30 titles in one compilation.

Sega Sammy said Friday its profit fell 93 percent in the most recent quarter due to the lack of new models of slot machines. The company identified and closed down some unprofitable venues, while (oddly enough) opening four new ones.

SEGA of America's VP of marketing Scott Steinberg has revealed what they have planned for the PS3, and Wii console launches. In an interview with GameDaily, Steinberg revealed Sonic the Hedgehog and Full Auto 2: Battlelines will be PS3 launch titles, while Super Monkey Ball: Banana Blitz is going to be available when the Wii makes its retail debut. In case that wasn't enough, Steinberg also mentioned Full Auto 2 might come to the X360 after the exclusivity expires, while Sonic Wild Fire and Virtua Fighter 5 are currently scheduled for March 2007.

SEGA Casino deals out plenty of gambling action for gamers on-the-go with a casino experience that features five games, and six unlockable games.

Check out the following new screens from SEGA's 2006 pre-E3 lineup:

• Chromehounds (X360) - 11 New Screens
• Medieval 2: Total War - 6 New Screens
• Phantasy Star Universe (PS2/X360/PC) - 36 New Screens
• Sonic the Hedgehog (PS3/X360) - 8 New Screens
• Yakuza (PS2) - 12 New Screens

SEGA today announced SEGA Rally Revo, a genre-defining competitive racing game, the first title developed by the newly-formed SEGA Driving Studio.

One developer doesn't seem enough as SEGA also announced today that it has acquired Sports Interactive, creators behind the hugely successful Football Manager series - which with only two titles from the franchise released so far, has sold in excess of 1.5 million copies and became the second fastest selling PC game of all time in the UK.

SEGA today announced that it has acquired of San Francisco-based development studio Secret Level, known for recent projects such as America's Army: Rise of a Soldier, Karaoke Revolution and Final Fight.

SEGA today announced that they will be providing classic NES, SNES and Mega Drive titles as part of the Virtual Console system for Nintendo's new generation console Nintendo Revolution.