Infogrames/Kellogg's cross promotion
by Thomas on Dec. 17, 2001 @ 11:45 a.m. PST | Filed under News
The next generation of cereal box promotion is coming to a store near you. From January to October 2002, across 13 European Countries, 26 million Kellogg's cereal boxes will feature mini-games from the top selling Infogrames' software range. "Plastic dinosaurs have had their day"