Designed to help young players take the excitement for sports to a new level as well as to develop core sports skills, Toy Island has begun rolling out the Sweet Spot Sports, Voice Command and Sure Shot lineup of EA Sports-branded products.

EA Sports MMA will feature the most authentic, intense and broad mixed martial arts experience to date - complete with a vast array of top fighters and fighting styles from around the world. EA revealed that it has signed Jason "Mayhem" Miller, Muhammed "King Mo" Lawal and Frank "The Legend" Shamrock to appear in EA Sports MMA.

EA Sports and U.S. Soccer have teamed up to introduce EA Sports Interactive Training, a free, online tutorial that uses EA Sports technology to help train the soccer stars of the future.

Hinted at a few weeks ago, EA Sports Active: More Workouts provides new challenge and variety with over 35 new exercises to create unlimited combinations of customizable exercise routines that target the upper and lower body, as well as cardio.

EA Sports Active now introduces More Workouts to provide new challenge and variety. It features over 35 new exercises to create unlimited combinations of customizable exercise routines that target the upper and lower body, as well as cardio.

EA Sports MMA will feature the most authentic, intense and broad mixed martial arts experience to date - complete with a vast array of top fighters and fighting styles from around the world.

EA Sports MMA will feature the most authentic, intense and broad mixed martial arts experience to date - complete with a vast array of top fighters and fighting styles from around the world.

Electronic Arts unveiled the full soundtracks for Madden NFL 10, FIFA 10, NHL 10 and NBA LIVE 10, representing the sounds of this fall's four sports franchises and affirms EA's standing as the leaders in worldwide videogame music and marketing.

EA and Major League Gaming announced a collaboration to bring the 2009 EA Sports Challenge Series to gamers around the world. Beginning this summer, MLG will operate live and online qualifying competitions for multiple PS3 titles from the EA Sports line-up.

EA Sports MMA will feature the most authentic, intense and broad mixed martial arts experience to date, and will set a new bar for online sports competition – complete with a vast array of top fighters and fighting styles from around the world.

Big League Sports: Summer focuses on classic sunshine pastimes like tennis, beach volleyball, golf, soccer, baseball and football. Customize your characters and play through a variety of exciting games in single player, and 4 people multiplayer mode.

Big League Sports: Summer focuses in on classic sunshine pastimes of tennis, beach volleyball, golf, soccer, baseball and football. Players will be able to customize their characters and play through a variety of exciting games in single player, and 4 people multiplayer, mode.

EA has launched its Sports Complex on SCEA's 3D social gaming community Home, allowing fans to play exclusive new EA Sports multiplayer games, meet and interact with fans, view daily, weekly and annual leaderboards, as well as watch trailers and other content from their favorite EA Sports games.

EA Sports announced that the Wii editions of both Tiger Woods PGA Tour 10 and Grand Slam Tennis will be bundled with Nintendo’s new Wii MotionPlus accessory in Europe, While in North America, only Tiger Woods PGA TOUR 10 will be bundled.

Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA Sports Active is a new customizable and personalized fitness product that will get you motivated to move in the comfort of your home.

Yesterday EA Sports had its 2009 Season Opener Media Day where it presented a slew of its upcoming titles such as Tiger Woods PGA TOUR 10, EA Sports Grand Slam Tennis, EA Sports Active, Fight Night Round 4 and more. While coverage of those titles will follow shortly, we also had the opportunity to have a little chat with EA Sports President Peter Moore, former Microsoft Xbox 360 head honcho.

Empire of Sports is an MMORPG built entirely around sports, designed to allow players around the world to simultaneously exist in an online universe, where their alter egos socially interact, train, compete, attend events and acquire the goods and services they need to build a parallel sporting existence.

EA Sports Grand Slam Tennis puts the racket in the palm of your hand and offers the deepest tennis experience ever. As the home to all four Grand Slams, and exclusive to Wimbledon, you can take your customized created player on a quest to win the four slams in Grand Slam career mode.

EA announced that Tiger Woods PGA TOUR 10 and EA Sports Grand Slam Tennis will be the first two products from the EA Sports label that utilize the Wii MotionPlus functionality.

EA announced its initial plans for the PlayStation Home Beta, SCEA's 3D social gaming community that allows users to interact, communicate and share gaming experiences online. The EA Sports Complex, slated to launch this Spring, will allow fans to play exclusive new EA Sports multiplayer games, meet and interact with fans, view daily, weekly and annual leaderboards, as well as watch trailers and other content from their favorite EA Sports games.

EA Sports FIFA Online 2 will deliver a seamless game experience through authentic game play, complete customization, and an all-new manager mode. The game will mirror the sophistication and finesse required of real world players on the pitch; online players will challenge their odds, perfect their skills, and bring glory to their favorite teams.

Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA Sports Active is a new customizable and personalized fitness product that will get you motivated to move in the comfort of your home.

Activision announced Big League Sports, developed by Koolhaus Games, offering instant access to the most action-packed moments in sports, with a singular focus on putting players in the most thrilling situations while competing in their favorite sports.

EA SPORTS Virtual Playbook, debuts on ESPN’s Sunday Countdown on Sept. 7, delivers an augmented reality that allows ESPN’s football analysts to interact with the virtual players from EA SPORTS video games and provide insight, education and analysis to fans about key football plays and techniques.