LeBron James officially became a member of the Cleveland Cavaliers when he was the top pick at last evening’s NBA Draft. LeBron will officially be "in the game" when NBA LIVE 2004 ships this fall under the EA SPORTS brand. For the first look at LeBron in his new Cavs uniform, check out easports.com. There you will find screenshots of LeBron as well as a behind-the-scenes look at the making of the EA SPORTS ads that appeared last night on ESPN, featuring lottery picks Carmelo Anthony, Chris Bosh and Kirk Hinrich.

Lace up the gloves and get ready to experience the best-selling boxing franchise with a new arcade style boxing mode to compliment the deep boxing experience in EA SPORTS Knockout Kings 2003. EA today announced the release of Knockout Kings 2003 on the Nintendo GameCube.

Electronic Arts announced today that the company has reached an agreement with former University of Oregon quarterback and top NFL draft pick Joey Harrington, naming him spokesman for EA SPORTS NCAA Football 2003.

SEGA Sports today announced a multi-year deal between SEGA of America, Inc. and ESPN, Inc., the worldwide leader in sports, to make SEGA Sports' critically acclaimed video game franchises more authentic and realistic than ever before. With this teaming of two of the biggest brands in sports, compelling ESPN presentation features will be added to the SEGA Sports lineup, further blurring the lines between a SEGA Sports game and a sports television telecast.

Bone crushing combos, dazzling footwork, epic knockouts and boxing’s biggest moments are prominently featured in the fastest, most intense version of the Knockout Kings series to date. Knockout Kings 2002 for the PS2/Xbox ships to stores.

After the immense success of EA SPORTS Cricket 2002 for PlayStation 2, prepare to play the greatest cricketing match ups on your PC. EA SPORTS Cricket 2002 - PC will have all the great features and playability of the PlayStation 2 game and will definitely be the definitive Cricket PC game of all time! Another Cricket game .. just what we've all been waiting for ... errr .. yea .. SURE ;)

Sky Sport’s revolutionary online football management game, Sky Sports Football Manager, has now successfully launched, giving would-be Alex Fergusons and Mike Bassetts everywhere the chance to manage their favourite club and compete against thousands of other hopefuls for major cash prizes, season tickets, trophies and the coveted Sky Sports Football Manager of the Year award.

Cricket's evolution to the PlayStation 2 has meant an incredible leap in just about all areas of the product. Detail in stadiums, players, player faces, ball physics, team AI, pitch detail, pitch physics and player options. 3 new screens is now avaliable below!!