inXile Entertainment has signed an exclusive advertising agreement with Intergi to integrate advertising in its portfolio of gaming properties including Line Rider and Fantastic Contraption.

PES 2010 will benefit from the most exhaustive raft of new features in the series’ history, with every aspect of the game benefiting from key improvements and major gameplay additions. Konami has signed a global full-service in-game advertising deal with Double Fusion for PES 2010.

Valve announced the arrival of in-game downloadable content to its digital download platform Steam, allowing developers and publishers to use their own games as a platform for selling additional content to gamers.

United Football is a free to play 5-a-side multiplayer football game where each player on the pitch is controlled by a gamer located anywhere around the world.

Independent in-game advertising company Double Fusion has strengthened its PS3 portfolio by securing exclusive advertising opportunities with another slew of publishers: THQ, SEGA, Eidos and Midway.

Massive and THQ announced a global, multiyear deal naming Massive as the exclusive, dynamic, in-game advertising partner for THQ's upcoming game titles on the PC and the Xbox 360.

Football SuperStars is a free-to-download online game, developed by Monumental Games, allowing players to meet within a utopian soccer-styled virtual world and take part in 3, 5, 7 and 11-a-side football matches. Reebok has signed on with in-game ad provider IGA Worldwide to become an integrated partner.

Buckle up and prepare to unleash anarchy in the ultimate burner’s paradise as Burnout Paradise gives players license to wreak havoc in Paradise City, the ultimate seamless racing battleground with a massive infrastructure of traffic-heavy roads to abuse. After an attentive fan spotted a billboard ad sponsored by Presidential hopeful Barack Obama, EA confirmed that "the Obama campaign has paid for in-game advertising in Burnout."

IGA Worldwide announced a multi-year agreement with Activision to deliver dynamic in-game advertising into multiple video game titles on PS3, starting with integrated ads in Guitar Hero World Tour.

Rising Eagle: Futuristic Infantry Warfare is a tactical multiplayer shooter set in 2040, where you participate in the conflicts of tomorrow. Equipped with exoskeleton suits, C&C systems and an obscene amount of fire power go visit your dream locations: Paris and China, and then blow them to pieces!

Double Fusion signed a partnership with Sony Computer Entertainment to deliver dynamic in-game advertising on PS3, working with publishers and advertisers to create effective marketing programs for brands targeting PS3’s demographic.

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play according to Nielsen's Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study.

Football SuperStars is an MMO, developed by ex-Climax Online boss Rik Alexander's Monumental Games, allowing players to meet within a utopian soccer-styled virtual world and take part in 3, 5, 7 and 11-a-side football matches. PUMA has signed a deal with CyberSports that will see its products and branding incorporated interactively in the game play.

Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

Sony Computer Entertainment announced the introduction of dynamic in-game advertising on PS3, striking its first deal with advertisement distribution IGA Worldwide.

In-game advertising company IGA Worldwide announced an exclusive partnership deal with SEGA Europe and Sports Interactive for forthcoming titles in the Football Manager series, including the Massively Multiplayer Online version, Football Manager Live.

NCsoft has entered an agreement with Double Fusion to bring in-game advertisement into its City Of Heroes MMORPG which takes place in a modern urban setting, an ideal environment for unobtrusive in-game advertising.

Earlier this week Gearbox announced that it had signed an in-game advertisement agreement with Double Fusion, which made the community quite uneasy. To calm down the fans Gearbox President Randy Pitchford has written a blog to explain their reasoning and point out that so far no specific deals have been made, but that in-game ads done right only adds to the authenticity, increases awareness for the game, can lead to a bigger budget which results in a a better game.

Double Fusion and Gearbox Software announced that they have entered into an advertising partnership which will provide Gearbox with technology to support dynamic advertising in upcoming Gearbox games, and will represent both dynamic advertising and integrated sponsorship opportunities in those games.

EA and Massive Inc., Microsoft's video game advertising network, announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games.

Football Superstars puts you in control of one player rather than a whole team, allowing you to guide your player’s career from the training academy through to stardom as a key member of a premier club, experiencing the fame, glory and lifestyle of a superstar footballer via a detailed and fully interactive virtual world.

Dungeon Runners is a fast-paced multiplayer action/RPG experience where you take on the role of a brave hero and explore dangerous dungeons, battle ferocious monsters, and discover unique items! This second update adds in-game advertising in non-member worlds, more bank space for members, item trading, increased access to prime loot, and overall PvE/PvP refinements.

Speedball 2 transforms the futuristic game setting with the help of state-of-the-art technology into a high-speed online sports spectacle, offering international leagues, a large-scale ranking system and a virtual marketplace. Frogster and IGA Worldwide have signed a deal to feed the action-sports-game with perimeter advertising boards and other in-game branded placements.

Double Fusion has entered into a partnership in North America with NCsoft, providing the technology and sales force to place in- and around-game advertising into the upcoming giant robot action game, Exteel, and currently-running action RPG Dungeon Runners.

IGA Worldwide announced an exclusive agreement with Merscom to place in-game advertisements into their casual game arsenal, including Jewel Craft, a fast-paced point-and-click game in which players create their own jewelry masterpieces, among several others.