IGA Worldwide has signed an exclusive multi-title, multi-platform agreement for a range of key titles from Codemasters, starting with Brian Lara International Cricket 2007 and DIRT: Colin McRae Rally OffRoad.

Massive Incorporated and WEBZEN Inc. today announced plans to provide in-game advertising to two of the publisher's most anticipated MMO games. The agreement marks Massive's entry in the Asian market and WEBZEN's first services to provide in-game advertising.

According to Parks Associates, PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009. In 2005, U.S. Internet gamer households received about $0.10 worth of advertisement-supported gaming content on a monthly basis, compared to $50 worth of TV content.

Macrovision and in-game advertising provider Double today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.

Left Behind Games has signed an in-game advertising deal with Double Fusion for its upcoming RTS. Set in New York City, Left Behind: Eternal Forces is a RTS game based on the Left Behind book series, about life before and after the Apocalypse.

In-game advertising company IGA Worldwide has secured Atari's next major PC game release, Test Drive Unlimited, for its in-game advertising network.

IGA Worldwide has signed a multi-year exclusive agreement to integrate its Radial in-game advertising technology into SimBin’s stable of officially licensed racing video game titles – GTR, based on the FIA GT and a recently announced new series to be based on the World Touring Car Championships.

NCsoft and Massive Incorporated today announced a strategic partnership to integrate dynamic in-game advertising. Explore a post-apocalyptic future in customizable cars, motorcycles, semis and even tanks, battle other players both in arenas and in epic race vs. race wars for control of the regions in a devastated Earth.

Rusty Axe Games has released an advertising-supported version of Battle Castles, making its price drop more than 50%. Battle Castles offers a unique blend of strategy, white-knuckle adrenaline-pumping arcade action, and retro gaming with state of the art polish.

Midway announced today the broadening of its in-game advertising strategy with a multi-year multi-game deal with Double Fusion to provide dynamic, in-game advertising exclusively to select, upcoming Midway titles, starting with Stranglehold, developed in collaboration with John Woo.

Valve and in-game advertising firm IGA Worldwide Inc. today announced an amicable resolution of differences regarding in-game advertising in Counter-Strike. This amicable resolution also absolves IGA's advertisers and IGA's advertising agencies from any liability.

Activision and Nielsen Entertainment today released the results of a pioneering study on the effectiveness of in-game advertising that incorporates different levels of product integration. The research is the fourth component of an ongoing joint initiative between the two companies to establish standardized tools to measure the value of in-game ads.

As part of Update 38 we will be introducing Massive in-game advertising to The Matrix Online, similar to what people experience in SOE's Planetside. Real-world ads will cycle to keep things fresh, and SOE is also looking into maybe allowing players to purchase ad space.

Funcom has signed an exclusive agreement with Massive Incorporated, creator of the world's first video game advertising network. In a revolutionary deal all free players of Anarchy Online will see dynamic in-game advertising billboards in central areas of the game. Paying subscribers will not see the advertisements.

Space Dream Factory has released the full/free download of their space combat simulator based on the Babylon 5 tv-series I've Found Her. IFH: Danger and Opportunity is the first complete and playable game produced by SDF and is the prequel campaign to the main IFH campaign due somewhere in the near future (thanks EvilAvatar). Read more for story details and download links ...

Matrix Games is pleased to continue its tradition of supporting Steel Panthers: World At War, an award-winning turn-based tactical wargame, now updated to version 8.0 and available as a free download. Steel Panthers: World At War 8.0 includes months of work on new detailed orders of battle, updated scenarios and campaigns, an improved AI opponent, stability improvements and a streamlined user-friendly installation process. Read more for download links ...

UPDATE : Matrix Games informned us that their initial version had a "problem", which has now been fixed, proper file (identifiable by being 80b) is now available.

As typical with any new game platform launch, gamers across North America created and took part in activities in celebration of the N-Gage mobile game deck's October 7 on-sale date. Flash mobs were seen yesterday in New York, Los Angeles and Chicago, and a mysterious N-Gage crop circle was discovered in Minnesota. Gamers also took to the street to perform street art and leave reminders that the N-Gage game deck would take gaming to the next level. And more festivities in celebration of the N-Gage game deck's availability are planned for the coming days.

Immersion Corp. announced Elite Interactive, maker and distributor of consumer video game products, as its newest gaming licensee. Elite Interactive integrated haptic (force feedback) technology in the new X-Calibur and Katana controllers, its first gamepads to include force feedback capabilities for the Xbox and the PlayStation 2, respectively.

Both gamepads let gamers feel every turn, bump and dip during gameplay, providing a more realistic and engaging experience. For example, a player can feel the difference between driving on gravel or colliding with a barrier. In addition, force feedback gives gamers the opportunity to improve performance.

Pokémon makes its debut on Game Boy Advance with Pokémon Ruby & Pokémon Sapphire. Brace yourselves, Pokémon is on its way back to Europe! Pokémon Ruby and Pokémon Sapphire launch across Europe on 25th July 2003, and this time those feisty Pokémon are in full vivid colour, and accompanied by a clear crisp soundtrack, all enabled by the very best in hand held gaming technology, the Game Boy Advance.

Thrustmaster infiltrates Splinter Cell, the long-awaited PlayStation 2 title from Ubi Soft Entertainment, and will be releasing an official Splinter Cell gamepad and cheatcodes. Fans of the cutting-edge spy thriller will be keen to pick up these two special weapons, both of which will be available for the game's scheduled release at the end of March 2003.

Crave Entertainment announced today its new extreme sports racing game, "X-Bladez: In-Line Skater" for Nintendo's Game Boy(R) Advance. Based on in-line skating, one of the fastest growing sports in the United States, "X-Bladez: In-Line Skater" takes players on international in-line skating adventures, rolling through some of the hottest tourist spots in the world. The game is scheduled to ship in Q1 2002.