Subway submarine sandwich restaurants and Sony Computer Entertainment America announced a marketing alliance that will offer Subway diners and PlayStation fans the opportunity to instantly win PlayStation prizes including select products before they are available to buy in stores.

Together with HMH Interactive, DreamCatcher Games and JoWooD will release two high-class adventure titles, Book Of Unwritten Tales and Haunted for global distribution.

Dead Rising 2 will take the franchise to a new level of zombie-killing fun with tens of thousands of zombies, the all new gambling paradise of Fortune City to explore and conquer plus a host of new in-game objects that can all be used as deadly weapons to stave off the zombie assault. Capcom's Christian Svensson confirmed that DR2 will support Games for Windows Live, so achievements and multiplayer matchmaking will be included.

Step into the boots of a Spartan III, as Halo: Reach charts the story of Noble Team in their heroic stand to defend the planet Reach, its people and secrets against a ruthless assault by an alien collective known as the Covenant.

Guitar Hero: Warriors of Rock will once again redefine music gaming with an all-new, story-driven Quest Mode, a completely redesigned rock-inspired guitar controller, the biggest on-disc selection of rock music ever in a Guitar Hero game and Quickplay+, which invites challenge-starved fanatics to test their rock skills.

Living rooms will transform into nightclubs letting budding beat chemists, singing sensations and all of their friends party together by firing up two turntable controllers and a microphone to experience their favorite music as they’ve never heard it before in DJ Hero 2.

SEGA announced plans to bring classic titles from its  Dreamcast console to Xbox LIVE Arcade, and PlayStation Network later this year, starting with Sonic Adventure and Crazy Taxi.

MonkeyPaw Games, started by Hudson Entertainment President John Greine, announced that at E3 it will unveil its strategy of bringing "culturally different" Japanese games to the Western markets. As part of Hudson, Greine oversaw the launch of the TurboGrafx-16 platform, bringing over many Japanese favorites, stating that "Japan is a mecca of gaming lore and a crypt for many of the best games that MonkeyPaw is going to resurrect."

Fallen Earth is a post-apocalyptic massively multiplayer online game that mixes FPS style with traditional RPG mechanics, where six factions are struggling to emerge from the collapse of civilization brought on by viruses and environmental disaster.

The Gnomon Workshop, professional training for artists in the entertainment and design field, expanded its training for the freely downloadable Unreal Development Kit to include a comprehensive tutorial on Materials by notable game designer Waylon Brinck, CG Supervisor at EA Los Angeles on the Medal of Honor franchise.

Red Dead Redemption is a Western epic, set at the turn of the 20th century when the lawless and chaotic badlands began to give way to the expanding reach of government and the spread of the Industrial Age.

Sony has rolled out new PlayStation Store content, starting with Spring Fever Sale (Warhawk, SOCOM US Navy SEALs Confrontation + Cold Front DLC), Lead and Gold: Gangs Of The Wild West, demo for UFC Undisputed 2010, DLCs for Modern Warfare 2, Record Of Agarest War, song packs for Guitar Hero 5, Rock Band, and the usual game/movie trailers, PS3 themes, downloadable PSP games (Fat Princess: Fistful Of Cake, Armored Core Last Raven, What Did I Do To Deserve This, My Lord!? 2, Iron Man 2).

Featuring all-new, over-the-top themed environments, rocket-powered speedboats, gorgeous visuals, and amazing dynamic water physics, Hydro Thunder Hurricane is the adrenaline dripping sequel fans have been waiting for.

Sony Computer Entertainment America and Major League Baseball Advanced Media announced that MLB.TV is available today in North America on the PS3, the first and only gaming console to stream live baseball games in High Definition.

Moscow-based Syncopate, specialized in online-game publishing, announced the start of its activities, and plans to source games from Chinese/Korean developers, and release them in Russia, CIS and European countries, as well as considering the possibility of publishing some Russian browser MMORPG games in China and Korea.

An investigation into his daughter's death unwittingly leads former agent Sam Fisher to discover he's been betrayed by his prior agency, the Third Echelon. Now a renegade, Fisher finds himself in a race against time to thwart a deadly terrorist plot that threatens millions.

SouthPeak Interactive and Nobilis announced that after the success of My Baby 2: My Baby Grew Up, they have signed a new deal to bring a range of titles to NDS and Wii in 2010 that cater for a wide variety of UK gamers.

Valve announced it will bring its gaming service Steam, the Source gaming engine, as well as its library of games including Left 4 Dead 2, Team Fortress 2, Counter-Strike, Portal, and the Half-Life to the Mac in April

Sony has rolled out new PlayStation Store content, starting with demos for Heavy Rain, SOCOM: Fireteam Bravo 3, echoshift, DLCs for LittleBigPlanet, Blazblue: Calamity Trigger, Dante's Inferno, Dark Void, Fairytale Fights, NBA Live 10, song packs for Guitar Hero 5, Rock Band, and the usual game/movie trailers, PS3 themes, downloadable PSP games (Crazy Taxi: Fare Wars + Full Auto 2: Battlelines bundle, Sonic Rivals 1&2 bundle, and Spaceball: Revolution).

Your Winter fun is not over! Enter a frosty wonderland in this special party game for a whole family. Join Hubert the Teddy Bear and his friends to confront crafty bunnies. Challenge them in 8 winter activities including games such as a sledge ride, snow fight, fishing or bunny chase.

Sony has rolled out new PlayStation Store content, starting with a 10 for ’10 Game Sale (50% off 10 PSP and PS3 titles), Vandal Hearts: Flames of Judgment, Championship Bass,  DLCs for SingStar (viewer), Dragon Ball: Raging Blast, song packs for Guitar Hero 5, Rock Band; and the usual game/movie trailers, PS3 themes, downloadable PSP games (DJ Max Fever, Metal Gear Sold PSP Bundle, Valhalla Knights 2: Battle Stance).

Featuring 30 all-new winter-themed games for up to four players, Family Party: 30 Great Games Winter Fun boasts a wide variety of engaging and addictive winter activities, including sports competitions, playground snow games, winter-themed puzzles and more.

Your Winter fun is not over! Enter a frosty wonderland in this special party game for a whole family. Join Hubert the Teddy Bear and his friends to confront crafty bunnies. Challenge them in 8 winter activities including games such as a sledge ride, snow fight, fishing or bunny chase.

Meridian4 has signed a digital publishing agreement with Headup Games to publish two of their action-packed titles; GREED and Gear Grinder.

Featuring 30 all-new winter-themed games for up to four players, Family Party: 30 Great Games Winter Fun boasts a wide variety of engaging and addictive winter activities, including sports competitions, playground snow games, winter-themed puzzles and more.