Market research consultancy Anderson Analytics has devised a technique to measure subconscious attitudes of potential consumers, combining personality psychologists with new text mining software. The technique was used to measure Playstation vs. Xbox, and Barbie vs. Bratz research.

As promised, LucasArts has released the demo for LEGO Star Wars II: The Original Trilogy, allowing you to try out one mission from the full the game, where Luke and Obi-Wan have to try and escape Mos Eisley with the Millennium Falcon.

Bounty Hounds is a third-person weapons-based action game for the PSP in which players utilize a massive selection of weapons and armor in order to fight more than 40 alien species across 40 expansive missions in a future gone awry.

Splinter Cell Double Agent will completely revolutionize and reinvent the spy action genre by introducing an unprecedented double agent concept and an entirely new breed of game play that adds an exciting new dimension to the gaming experience. Community manager Rhoulette confirmed that a multiplayer demo is scheduled for release in September, although details as to its contents or a specific date were not disclosed.

Operation Flashpoint creators Bohemia Interactive Studio will reacquaint gamers with the ultimate in realistic, combat gaming. Armed Assault features a new engine with a fresh modern setting. Freedom of action and immersive complex environments, blended with a unique touch of total simulation.

Neocron Arcade is a classic arcade shooter based on the world of Neocron - violence, mutants, sex 'n' crime... and big guns! Blast your way through several chapters with different locations, collect power-ups and weapons and use the slow-motion feature to cut your way through waves of enemies.

Sweden-based Legendo Entertainment to exhibit for the first time at GC 2006 and premier its portfolio of upcoming titles behind closed doors in pre-scheduled meetings. Playable versions will be shown of Attack on Pearl Harbor, Monster Truck Maniax, Dino Princess and Dracula Twins.

Hard to be a God is a role playing game with adventure and espionage elements based on a storyline of the novel with the same name by Strugatsky brothers. The main hero is a graduate of a medieval secret service high school, and his mission is to scout and report the situation in the Kingdom of Arcanar, an independent anarchical state.

Ubisoft announced that it has completed the previously announced acquisition of the IP and technology rights to the Driver franchise, as well as most of the assets and all of the personnel of Reflections Interactive. This acquisition allows Ubisoft to enter the driving game segment, and it's confident Driver’s technology will have a positive effect on the full range of Ubisoft games.

Embark on your adventure to become the one mighty ruler of them all and take control of vast worlds, sprawling towns and cities or even control the world's horrific monsters to wreak havoc on your cowering enemies. For the first time ever you can rise to rule them all and with it the true destiny of Chantra is under your control...

Release the star within and sing-a-long with 20 original tracks and music videos covering, SingStar Anthems will make you want to take the spotlight and sing them ‘til your throat hurts.

Playing with pull back friction vehicles, ‘Mad Tracks’ players will battle in more than 45 challenges or mini games, in 10 original environments await, each victory unlocking new cars, new tracks or spare parts to improve performances of 16 cool vehicles.

Kuju Entertainment today announced a working partnership with Michigan, USA based P.I. Engineering to support the RailDriver controller in the development of their forthcoming Rail Simulator.

In Gods and Heroes, players become classic heroes of the ancient world, born of immortal blood. As a scion of the gods, each player will have the opportunity to pursue his destiny through a series of Epic Quests that will span all levels of gameplay, over time commanding amazing God Powers and acquiring famous weapons and treasure of myth.

Total Extreme Wrestling 2007 allows you to take on the role of a wrestling promoter and steer your company to the top. Grey Dog Software announced that its latest wrestling simulator is scheduled to be released Q4, 2006.

EA's latest football title, NCAA Football 07, comes loaded with new features such as Student Athlete mode and ESPN Radio, on top of the usual Dynasty Mode.

Set in World War 2, Sabotage is a 3rd person shooter combining intense battles with guerrilla missions, featuring extensive stealth elements and challenging puzzles. Meet Violette Summer...

The Ryzom Ring is a set of tools for editing and sharing player-made "maps" that are customizable with terrain, monsters and NPCs all run by individual players. Maps can be integrated directly into The Saga of Ryzom world of Atys, where thousands of other players can experience one person's handiwork, or kept as a private sanctuary only accessible to a select few.

The Rebels have just destroyed the Death Star, and the galaxy is in turmoil. As an aspiring Underworld figure named Tyber Zann, spread corruption throughout the galaxy using new strategic gameplay elements to influence other factions, steal their funds, slow their production, spy on them and more, all en route to becoming the most notorious criminal leader since Jabba the Hutt.

Luke fon Fabre, sole heir to a family of aristocrats. He was kidnapped seven years ago, and the shock left him with no memories of his life before. For his own protection since his return, he has been confined to a quiet, boring life within the family's residence, learning little of the world beyond the palace walls.

A Texas Hold 'em game that captures the spirit of the professional poker tour, Stacked utilizes an advanced learning artificial intelligence system that adapts to each player's style of play and a detailed tutorial mode to deliver a thrilling and realistic poker experience.

In Jaws, players assume the role of a Great White shark driven to a predacious frenzy by the sonic emanations of underwater oil drilling equipment. To defend their underwater territory, players undertake a campaign to drive away the raiders.

Star Trek: Encounters is a shoot ‘em-up arcade style space combat game featuring ships, characters, and weapons from 40 years of Star Trek. Take command of your starship and blast through the universe, defending your vessel and demolishing your opponents’ in fast action battles.

Call of Duty 3 delivers the intensity of being closer than ever to the fury of combat during the battle for the Liberation of Paris, the most harrowing campaign of WWII, known as The Normandy Breakout.

The golden age of console hockey will return when NHL 07 debuts with gameplay innovations that will allow players to feel like they are actually on the ice. Featuring an unmatched level of freedom and control, NHL 07 will represent a watershed moment in the history of the console hockey.