Sony Computer Entertainment Inc. announced PlayStation Vita (PS Vita) as the official platform name for the next generation portable entertainment system, while also revealing two models and pricing.

In Battlefield 3, players step into the role of the elite U.S. Marines. As the first boots on the ground, players will experience heart-pounding missions across diverse locations including Paris, Tehran and New York.

FIFA 12 is the latest installment in the soccer franchise, adding a slew of new features such as a new impact engine to improve hit detection, a brand new passing system, improved AI, new lighting effects, a more ergonomic menu interface, and presentation matches to emphasize the atmosphere of the game

The Syndicate, a legendary criminal fraternity with pawns in play all over the globe, has turned its eye on the Saints and demands tribute. Refusing to kneel to the Syndicate, you take the fight to a new city, playing out the most outlandish gameplay scenarios ever seen. Strap it on.

Earth is burning. Striking from beyond known space, a race of terrifying machines have begun their destruction of the human race. As Commander Shepard, an Alliance Marine, your only hope for saving mankind is to rally the civilizations of the galaxy and launch one final mission to take back the Earth.

Batman: Arkham City builds upon the intense, atmospheric foundation of Batman: Arkham Asylum, sending players soaring into Arkham City, the new maximum security "home" for all of Gotham City's thugs, gangsters and insane criminal masterminds.

Gears of War 3 plunges players into a harrowing tale of hope, survival, and brotherhood that concludes the current story arc for "Gears of War." With the last human city destroyed and the remaining survivors stranded, time is running out for Marcus and his comrades as they fight to save the human race from the jaws of extinction.

Forza Motorsport 4 will bring together genre-defining, controller-based racing, the power and freedom of Kinect, and content from leading brands like “Top Gear” to create an automotive experience unlike anything before it.

Halo: Combat Evolved Anniversary is a remastered version of the original Halo campaign, created in celebration of the 10th anniversary of the franchise. The Anniversary edition has a bounty of new features, including cooperative play over Xbox Live, a bundle of multiplayer maps reimagined for Xbox Live, new challenges and a new story.

At E3 Microsoft announced new game titles from blockbuster franchises like Halo and Gears of War, and unveiled a flood of new Kinect games and hands-free controller support for titles such as Mass Effect 3, Forza, and Ghost Recon: Future Soldier.

Microsoft kicked off the Electronic Entertainment Expo by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox 360.

Dead Island is a FPP shooter that combines elements of the survival horror genre and adventure games. The game tells the story of a couple being tossed ashore onto the sandy beaches of a desolate, zombie infested, island.

The Empire of Tamriel is on the edge. The High King of Skyrim has been murdered. Alliances form as claims to the throne are made. In the midst of this conflict, a far more dangerous, ancient evil is awakened. Dragons, long lost to the passages of the Elder Scrolls, have returned to Tamriel. The future of Skyrim, even the Empire itself, hangs in the balance.

Set to deliver an authentic and intensely personal US Marine Corps infantryman experience, Red River’s epic campaign will be played out on a deadly new battlefield set in the remote yet beautiful country of Tajikistan along the Vakhsh River.

Today, E3 kicks off with a slew of media briefings. Microsoft, Sony, Ubisoft and Electronic Arts are all showing off their goods later today, and we'll be there, of course.

Thomas and Chris arrived in Los Angeles last night. Later today, we're picking up Tony and Greg from the airport, and Ricky and Brian are local, so that makes things easy.

We've loaded up on granola bars, water, Coke and lots of candy for a massive sugar rush, so we're good to go for the rest of the week. Not saying we'll be the beacon of health by the end of this trip, but we'll make do. :)

Let the games begin...

ExerBeat offers an interactive fitness experience where players workout to the beat by utilizing the Wii Remote to perform more than 150 simple yet challenging exercises.

Based on Universal's trilogy of movies, but with an all-new story consulted by co-creator and writer Bob Gale, Back To The Future will revive Marty McFly and Doc Brown's high-flying voyage across the space-time continuum.

XCOM combines the strategic core of the groundbreaking franchise with a suspense-filled narrative and distills it into a tense and unique first-person shooter experience.

Dark Souls is a brand new action RPG set in a rich, dark fantasy universe. Tense dungeon crawling, fearsome enemy encounters and groundbreaking online features combine for a truly unique RPG experience.

uDraw Studio: Instant Artist will bring the core functions of the uDraw GameTablet to life on your television. This enhanced artistic software package offers expansive guided tutorials to teach many of the basics of art and design, as well as a more intuitive interface that keeps art tools right on screen at all times.

Dead Island is a FPP shooter that combines elements of the survival horror genre and adventure games. The game tells the story of a couple being tossed ashore onto the sandy beaches of a desolate, zombie infested, island.

Dream Trigger 3D is a completely original arcade shooter in which players use sonar to detect sound to expose colorful enemies and blast them into explosive 3D patterns.

Uncharted 3: Drake's Deception blurs the entertainment boundaries, delivering the cinematic scale, adrenalin rushes, thrills and mystery that are the Uncharted trademark; together with its unique and enhanced multiplayer experience.

NeverDead will feature third-person action gameplay set in a fantasy and horror-influenced universe where supernatural battles between humans and extraordinary creatures blanket a vast city landscape.

MLB Bobblehead Pros is a game where fans can choose their favorite Major League Baseball bobblehead dolls in a complete gameplay experience, featuring all 30 MLB Clubs with players wearing their home and road jerseys in games using the official playing rules of professional baseball.