In a few hours, E3 really kicks off with the opening of the show floor at noon. Yesterday was quite the busy day with various pre-E3 briefings, topped off by a private press screening of "Toy Story 3."

Before we are unleashed upon the show floor, we have Nintendo's press briefing bright and early. Erik insists on being in line with his DS bright and early at 7:15am, followed by the SCEA briefing at noon.

Yesterday was a little bit of a downer, as Microsoft was broadcasting its briefing in a "smaller" location at the JW Marriott Live hotel and serving breakfast to boot, but all the extra pampering went out the window when at the conclusion of the event, everybody who was actually present at the Wiltern Theater received a brand-new Xbox 360 Slim as they went out the door. The few hundred people who were at the overflow location went quiet and collectively thought, "Damn, we just got screwed."

Ubisoft revealed that it has been working on an interactive video game inspired by Michael Jackson. The game is family entertainment and will provide an interactive experience that enables players to step into the shoes of Michael Jackson and re-live his most iconic performances through their own singing and dancing. The title will also feature Kinect and PlayStation Move support.

Developed by Q Entertainment Inc., under the direction of the renowned game creator Tetsuya Mizuguchi, Child of Eden is a multi-sensory shooter that will send players diving into a kaleidoscopic matrix of synchronized music and mind-blowing visuals that will usher forth a landmark game experience.

At its E3 press conference today, Ubisoft announced that it will be releasing Driver: San Francisco, the first iteration of the franchise on current-generation platforms. Scheduled for release in Q4 2010 on the Xbox 360, PlayStation 3, Windows PC and Mac, Driver: San Francisco extends the cinematic car chase experience with a new gameplay feature called "shift."

Zumba Fitness is a one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape.

Electronic Arts announced the ‘Gun Club’, an affinity program that rewards gamers for doing what they love best – enjoying their favorite games. ‘Gun Club’ members will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams.

Bulletstorm brings new furor to first-person shooter action with its signature ‘kill with skill’ gameplay, which is packed with blockbuster moments.

Need for Speed: Hot Pursuit will transform online racing by bringing to life the adrenaline and intensity of high speed cop pursuits and changing the way that people connect and compete with their friends.

Fighting as either U.S. Marines or North Vietnamese Army (NVA), the hostile combat terrain of the Vietnamese jungle is brought dramatically to life via the Frostbite engine with a host of authentic vehicles and weapons with which to engage the enemy.