In The Sims 3 for console and handheld, players will be able to create Sims with unique personalities, fulfill their desires…or not, and control their lives within a living neighborhood.

Fearless Studios announced its formation, co-founded by award-winning writer and game director Haden Blackman, creator and Senior Executive Producer of Star Wars: The Force Unleashed, and noted technology leader and strategist Cedrick Collomb, formerly Director of Engineering at LucasArts.

The successful first round of financing of the online game publisher Neonga begins a new era in the online games market. Neonga will launch its first titles in downloadable, browser-based, Facebook and mobile games at the start of 2011.

Three years after the conflict in Chernarus, portrayed in the original ARMA II, a new flashpoint in the Green Sea region heats up and coalition forces led by the US Army are sent to Takistan to quickly restore peace and prevent further civilian casualties.

Another day, another batch of games shipped to stores. Instead of giving them all their own posts, we grouped them, and so far there are announcements for:

• Dragon’s Lair Trilogy (Wii)
• Tom Clancy's H.A.W.X. 2 MIG Alley & Cold war DLC Packs (PS3/X360)

We will update this throughout the day when new announcements become available. Read more for details ...

SCEA announced that streaming from Netflix will be available on the PS3 system as a native application which previously required an instant streaming disc, and will be accessible directly from the XMB (XrossMediaBar) menu starting on Oct. 18, 2010.

Playing along with Mama, players will have to follow instructions to carry out all the duties of a diligent baby sitter, including feeding your baby food, playing with toy blocks, changing nappies and helping baby take its first steps.

Shoot Many Robots will deliver an onslaught of innovative cross-genre action that will have multiple players working together to fight through an intense and chaotic robot uprising.

Infront Motor Sports, Black Bean Games and Milestone have been tirelessly working together to inspect every corner of SBK09 to extract the best and to insert everything our players wanted for 2010 in order to deliver the best motorbike racing game ever made.

In Söldner-X 2: Final Prototype, you will return to Gota IV as part of the Söldner-X defense force. Mankind will once more rely on your battle against new mysterious powers. Söldner-X 2: Final Prototype combines traditional 2D gameplay with detailed high definition graphics and a taste of fresh innovations.