A study conducted by The Nielsen Company, commissioned by EA on behalf of Gatorade, which shows the degree to which brand ads within video games can boost real life sales, reveals that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

Faery: Legends of Avalon is a Role Playing / Adventure game packed with an original and unique atmosphere, and a graphics design close to illustration. The game immerses players in a fantasy world inhabited by many colourful characters and magical creatures.

NBA 2K11 delivers the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features.

Darkfall is an MMO fantasy RPG featuring a fun, fast-paced, real-time combat system, massive battles, clan warfare and empire building.

Sonic Free Riders is a extreme fast-paced boarding game that, for the first time ever in a SEGA game, will allow you to twist and turn your way through a range of visually stunning courses using Kinect's full-motion body control.

LEGO Universe will include expansive social and community features, as well as character advancement where you'll be able to customize your mini-figs and interact in the universe as any character you choose.

Iron Grip: Marauders will once again take players straight to the core of civil unrest – this time in the form of airship piracy. This turn-based browser strategy game features gorgeous 3d graphics, single and multiplayer modes, and best of all, free gameplay!

Vanquish is a futuristic action game. It looks like New York is under attack by a laser beam from space, and you play a mech soldier who's been sent in to pick up the pieces.

StuntMANIA!pro is a fast paced 3D car stunt driving game, where you get to perform the most amazing tricks and stunts in some really cool environments. This new version adds a few tweaks, improves speed optimizations and memory requirements.

Red Dead Redemption is a Western epic, set at the turn of the 20th century when the lawless and chaotic badlands began to give way to the expanding reach of government and the spread of the Industrial Age.