Mass Effect invites players to take the role of Commander Shepard as they set out on an adventure to save the galaxy from imminent destruction. Bioware producer Derek French has caused quite a stir among fans when he revealed today that Mass Effect (as well as Spore) uses SecuROM, and while it will run without the DVD in the drive, it will require an Internet connection to activate and re-check every 10 days.

Sony Europe announced two new titles in its EyeToy series of games. EyeToy Play: Hero comes complete with a toy sword for you to wield on your quest, tracking your movements as you progress through your adventure. EyeToy Play: PomPom Party is your chance to pull off some groovy moves and become the coolest cheerleader around.

Give your trigger finger a boost with split-screen versus mode and split-screen co-op for Super Stardust HD, the reinvigorated, High Definition version of the asteroid-blasting format that's been a classic since the early days of video arcade games.

MTV Games and Harmonix have partnered with McDonald's to offer eight downloadable Rock Band tracks at a discount! MTV Games and Harmonix will release two songs every week over the next four weeks for $.99 a track (80 Microsoft Points) on both PSN and XBL.

Beijing 2008: the Official Video Game of the Olympic Games will be an authentic simulation of over 35 events from the upcoming Olympic Games and will allow gamers to experience the thrill of competing in many of the official venues.

LittleBigPlanet is a community-based game where players meet on a blue and green planet scattered with individual plots, and use their character's abilities to play, create and share what they build with other gamers throughout the world via PS Network. SCEA never pinned down a release date, but at CES it was set for fall 2008, while Sony Europe had it set for September, which earlier today at the PS day has been pushed until Oct.

EA launched a new sub-brand aimed at a growing, more casual sports gaming audience, Facebreaker being its maiden title coming Sept. EA Sports Freestyle games will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.

SS3: Arms For Victory is the 3rd installment in the RTS franchise, adding interface innovations, huge troop numbers and enormous map designs demonstrating that size does matter. Fireglow is working on a free addon with two multiplayer maps, a new campaign (2 missions) and one additional standalone mission.

Savage 2: A Tortured Soul mixes RTS with FPS, allowing players to to opt for either the fast-paced action of a shooter game, or the more tactical planning of a RTS game, with squad-based features and enhanced RPG elements.

Ubisoft's WiiWare title Protöthea is a 3D top-down vertical scrolling shooter game putting players in complete control of a last-generation spaceship via the Wiimote and Nunchuk, introducing new concepts to a classic game style while mixing genres.