'Grand Theft Auto IV' (PS3/X360) Viral Campaign Launched
by Rainier on Jan. 31, 2008 @ 5:27 a.m. PST | Filed under News
Rockstar is bringing its open-ended crime series to the next-gen consoles with Grand Theft Auto IV. The franchise returns to New York situated around the mysterious protagonist Nikolai. Rockstar has launched a viral marketing campaign and is putting up "wanted" posters from the "City of Liberty Police Department" all over North America, showing pictures of Niko, Elizabeta, Mannie and other characters from GTA IV.