Market research consultancy Anderson Analytics has devised a technique to measure subconscious attitudes of potential consumers, combining personality psychologists with new text mining software. The technique was used to measure Playstation vs. Xbox, and Barbie vs. Bratz research.

As promised, LucasArts has released the demo for LEGO Star Wars II: The Original Trilogy, allowing you to try out one mission from the full the game, where Luke and Obi-Wan have to try and escape Mos Eisley with the Millennium Falcon.

Bounty Hounds is a third-person weapons-based action game for the PSP in which players utilize a massive selection of weapons and armor in order to fight more than 40 alien species across 40 expansive missions in a future gone awry.

Splinter Cell Double Agent will completely revolutionize and reinvent the spy action genre by introducing an unprecedented double agent concept and an entirely new breed of game play that adds an exciting new dimension to the gaming experience. Community manager Rhoulette confirmed that a multiplayer demo is scheduled for release in September, although details as to its contents or a specific date were not disclosed.

Operation Flashpoint creators Bohemia Interactive Studio will reacquaint gamers with the ultimate in realistic, combat gaming. Armed Assault features a new engine with a fresh modern setting. Freedom of action and immersive complex environments, blended with a unique touch of total simulation.

Neocron Arcade is a classic arcade shooter based on the world of Neocron - violence, mutants, sex 'n' crime... and big guns! Blast your way through several chapters with different locations, collect power-ups and weapons and use the slow-motion feature to cut your way through waves of enemies.

Sweden-based Legendo Entertainment to exhibit for the first time at GC 2006 and premier its portfolio of upcoming titles behind closed doors in pre-scheduled meetings. Playable versions will be shown of Attack on Pearl Harbor, Monster Truck Maniax, Dino Princess and Dracula Twins.

Hard to be a God is a role playing game with adventure and espionage elements based on a storyline of the novel with the same name by Strugatsky brothers. The main hero is a graduate of a medieval secret service high school, and his mission is to scout and report the situation in the Kingdom of Arcanar, an independent anarchical state.

Ubisoft announced that it has completed the previously announced acquisition of the IP and technology rights to the Driver franchise, as well as most of the assets and all of the personnel of Reflections Interactive. This acquisition allows Ubisoft to enter the driving game segment, and it's confident Driver’s technology will have a positive effect on the full range of Ubisoft games.

Embark on your adventure to become the one mighty ruler of them all and take control of vast worlds, sprawling towns and cities or even control the world's horrific monsters to wreak havoc on your cowering enemies. For the first time ever you can rise to rule them all and with it the true destiny of Chantra is under your control...