Massive, Microsoft's in-game advertisement provider, has signed an agreement with EA to provide in-game ads for its lineup of sports titles, such as Madden, NASCAR, Tiger Woods, SKATE, NHL etc... Microsoft has been under mounting pressure from Google, which recently acquired Adscape, as well as Double Fusion.

At the MGS 20th anniversary event in Japan, Hideo Kojima not only revealed Metal Gear Online, but also a new episode in his interactive comic book series on the PSP, Metal Gear Solid 2: Bande Dessinee, where you, by reading it, unlock hidden secrets and new content.

Ubisoft released its sales figures for Q1 ended June 30, 2007, reporting that sales came to $180.66M, up 90.5% compared with the same period last year, driven by Rainbow Six Vegas, Surf's Up, and its back catalog. Unfortunately, it also revealed that Splinter Cell Conviction has been delayed until January-March of 2008.

MGS4: Guns of the Patriots is set in a war-torn future where huge conglomerates fight for supremacy using armies of hand-picked mercenaries. This battle-scarred arena is seen through the eyes of an older Solid Snake who has been charged with infiltrating a number of key locations across the globe, including the Middle East and South America.

Celebrating 20 years of MGS, Kojima Productions officially revealed Metal Gear Online, featuring characters, stages and the same control scheme as MGS 4. This reloaded MGO experience packs in additional environments, game modes, and team-based multiplayer mayhem. A closed beta starts today until Aug. 6, after which an open beta will commence on August 20.

SOE signed Flying Labs' Pirates of the Burning Sea, a massively multiplayer online roleplaying game set in the Caribbean islands of the 18th Century. You play a bold sea captain, master of your own ship and crew, as you seek glory and adventure across the trackless deep.

If you haven't checked our preview yet, FusionFall is set in a re-imagined Cartoon Network universe where, as a kid, players will team up with other players and Cartoon Network characters to defend it from an alien invasion of epic proportions. Cartoon Network Universe: FusionFall will make its debut at Comic-Con 2007 in San Diego, beginning Wed., July 25.

Army of Two will throw gamers into hot spots ripped from current day headlines where they will utilize unique TWO man strategies and tactics while seamlessly transitioning between playing with intelligent Partner AI (PAI) and a live player. Army of Two will be on retail shelves starting November 15, 2007 in North America and Europe.

Sony has released the new v1.90 system software update for the PS3, adding plenty of new features and adjustments to its latest console, such as XMB customization, emoticons in chat over PSN, AVCHD video playback on mem stick/camera and plenty more...

"Smersh" is Russian for the phrase "Death to Spies," and it was also the name of a set of counterintelligence departments in the Soviet Army formed during WWII. Their mission was to secure the active Red Army by arresting traitors, deserters, spies and criminal elements. During the war, these agents became the main force combating the German intelligence service.

Kane & Lynch: Dead Men is a violent and chaotic journey of two men -- a flawed mercenary and a medicated psychopath -- and their brutal attitude towards right and wrong. This volatile partnership combined with innovative technologies allow for an unparalleled gaming experience.

A stunningly beautiful martial arts drama set in a mythical time and place in the Far East, Heavenly Sword takes players on a roller coaster of emotion and action that truly exploits the potential of gaming as the new artistic entertainment medium. SCEE revealed that a playable demo will be released on the PlayStation Network this Thursday.

Jack Keane, developed by Deck 13, is a classical adventure game with their rich story-telling and fun gameplay. As the player you guide hero Jack Keane as he faces some of his toughest challenges yet. This demo offers 3 levels of the full game...

Set against the drama and excitement of players' senior year of high school, Brooktown High: Senior Year for the PSP is a groundbreaking social interaction and dating simulation that challenges players to create their own characters and find the girl or boy of their dreams.

SEGA's Universe at War: Earth Assault, developed by Petroglyph, is a combat-intensive RTS game enlisting players in an epic struggle to prevent total alien domination of planet Earth. SEGA is now accepting sign-ups for the beta test, which will begin on August 15, 2007.

Swedish developer Star Vault announced that it has licensed Epic Games' Unreal Engine 3 technology in connection with the development of its next-gen MMORPG

As promised, Capcom has release a patch for the PC edition of Lost Planet through the ingame updater/Steam, adding features such as new playable characters, view modes (over the shoulder/wide view), updated multiplayer, and the ability to watch all cut scenes. The 4 maps in the DLC #1/2 on the Xbox 360 are now free, and also available as download for the PC version.

Atlus U.S.A.'s Growlanser: Heritage of War is a special edition release dedicated to the fans of the series containing commemorative bonus materials! The title will only receive a single print run, and when sold out, will no longer be available for purchase.

SEGA's NiGHTS: Journey of Dreams is the long awaited sequel to the critically acclaimed NiGHTS franchise that gave gamers the freedom to fly in a world of dreams and imagination.

Sacred 2 is a action-oriented deep fantasy RPG where players are immersed in an epic journey through the medieval-like kingdom of Ancaria featuring pitched battles and a wide range of enticing quests.

As the new rookie driver on the circuit, develop your racing skills to gain licenses and contracts from hungry owners and unlock legendary top performing cars from NASCAR's biggest stars. Country duos Brooks & Dunn and Big & Rich trade paint with hard rock's Velvet Revolver, Airbourne and more ...

StarCraft II will feature the return of the Protoss, Terran, and Zerg races, overhauled and re-imagined with Blizzard's approach to game balance, designed to be the ultimate competitive RTS game.

Epic's VP Mark Rein revealed they have been served with a lawsuit by Too Human developer Silicon Knights, but he refused to comment further on the matter, as advised by the legal department. Silicon Knights' president Denis Dyack, however, claims Epic's breach of contract forced them to proceed this way because "Epic simply refuses to acknowledge the inadequacies of the Unreal Engine 3 code it provides to its licensees," resulting in serious financial loss to SK and other developers. A full 52-page transcript of the lawsuit can be read over at Gamasutra...

Eidos' Glory Days 2 offers classic good versus evil shoot-em-up action, combined with ferocious real time strategy.

Enemy Territory: Quake Wars pits the armies of Earth against the invading alien Strogg in this online strategic shooter. Featuring team play, persistent character promotions, day and nighttime combat missions, and the universe's most powerful weapons and vehicles. While an official release date has not been set, EBGames has updated the PC product page, pushing back the launch until Sept. 3, 2007.