It has been much talked about, especially over the past few days, and it finally seems to be taking shape. A new Xbox 360 update is scheduled to take effect in the next week and will include the highly anticipated background downloading, boot to the dash option, a much-improved Marketplace, DVD playback tweaks, as well as various other new features and enhancements.

Ubisoft announced that its AND 1 Streetball Soundtrack will feature all original and exclusive tracks from hip hop's hottest rap artists from across the nation, ranging from New York's veteran Kool G Rap to Oakland's up-and-comer Turf Talk, and comes free when you buy the game.

American McGee Presents: Bad Day L.A., a third-person action/adventure game with a tongue-in-cheek comedic twist. Set in modern day Los Angeles, Bad Day L.A. combines a fantastical art style, groundbreaking collaborative gameplay elements and a heavy dose of dark satire to create a truly unforgettable experience.

Newly founded Supersonic Group announced today it has signed Enlight's Bad Day in LA, a third-person action/adventure game with a tongue-in-cheek comedic twist. Set in modern day Los Angeles, Bad Day L.A. combines a fantastical art style, groundbreaking collaborative gameplay elements and a heavy dose of dark satire to create a truly unforgettable experience.

When assassins from Agent 47's contract agency, The ICA, are systematically eliminated in a series of hits, it seems a larger, more powerful agency has entered the fray. For Agent 47 it's business as usual, until suddenly he loses contact with The ICA. Sensing that he may be the next target, he travels to America, where he prepares to make a killing.

Microsoft and Turn 10 Studios today announced the sponsorship of Risi Competizione’s Ferrari 430GT for the American Le Mans Series (ALMS). As the official racing simulator during the entire race season, the Ferrari’s paint scheme will display Forza Motorsport 2 and Xbox 360 on the hood of the car.

When assassins from Agent 47's contract agency, The ICA, are systematically eliminated in a series of hits, Agent 47 senses that he may be the next target, he travels to America, where he prepares to make a killing. A day after the release of the PC version, Eidos now also released the Xbox 360 demo on Xbox Live Marketplace. Same content, the first level, Death of a Showman, giving you a quick tutorial and then you must track down your target in a theme park turned drug lab.

Myelin Media today announced that their Texas Hold 'Em game, STACKED with Daniel Negreanu, has gone gold. Capturing the spirit of the professional poker tour, Stacked utilizes an advanced learning artificial intelligence system that adapts to each player's style of play and a detailed tutorial mode to deliver a thrilling and realistic poker experience.

NFL Head Coach, developed by EA Tiburon, is a 3D strategy sports game that challenges gamers to build and manage every aspect of a football team from the ground up, and work with all coaches in the NFL Coaches Club.

Rogue Trooper is a mix of intense 3rd person action and next generation stealth elements, with complex line-of-sight AI, multiple game paths, full tactical use of your bio-chip operated equipment and both single- and multiplayer online gameplay.

NFL Head Coach, developed by EA Tiburon, is a 3D strategy sports game that challenges gamers to build and manage every aspect of a football team from the ground up, and work with all coaches in the NFL Coaches Club.

In an interview with Ain't It Cool News, Ritual's VP of development Tom Mustaine revealed that they are looking into bringing its episodic game to next-gen consoles. "We’re gunna do a 360 version at some point in the future. We haven’t finalized those plans yet so I haven’t really announced it yet. But we will be doing it. We also are hoping to be doing a PS 3 version as well. We were looking at Marketplace for the 360 because episodic on Marketplace would make a lot of sense."

XS Games revealed today that it has picked up the rights to one of former Acclaim's high-profile titles, The Red Star. Initially scheduled for current-gen platforms, XS Games is currently focussing on the PS2 version, and the fate of the Xbox edition remains to be seen. The Red Star takes place in a parallel fantasy universe in which a mythic empire based on the Soviet Union sets the landscape for an epic battle of militarized sorcery and monolithic technology.

Microsoft and Bizarre Creations today announced the availability of the PGR 3 Cadillac V-Series Collection, now available on Xbox Live Marketplace. Gamers can add all three Cadillac V-Series vehicles to their virtual garage and race for an opportunity to bring home a new and exclusive award.

When assassins from Agent 47's contract agency, The ICA, are systematically eliminated in a series of hits, Agent 47 senses that he may be the next target, he travels to America, where he prepares to make a killing. This demo features the first level, Death of a Showman, giving you a quick tutorial and then you must track down your target in a theme park turned drug lab.

Gears of War blends the best of tactical action games with the best of survival horror titles, thrusting gamers into the harrowing story of humankind's battle for survival against the Locust Horde, creating cinematic, high-definition visuals so intense and powerful, it feels like the gamers are controlling a blockbuster action movie.

Marvel: Ultimate Alliance features a deep, rich gameplay experience by offering total team customization, where players create their own team name, icon and vehicle, as well as establish their team reputation as they play throughout the story.

Xbox Live surpassed 24 million downloads since the Xbox 360 launch in the US on November 22, 2005. For the full week of E3 over 1.5 million gamers Xbox 360 gamers around the world jumped in to Xbox Live through "E3: Bringing It Home," and received a full week's Gold membership for free.

In Superman Returns: The Videogame, you explore and protect the truly living city of Metropolis, one that is not only expansive (with 80 sq miles and over 9,000 buildings), but also changes dynamically with you as you affect gameplay.

After yesterday's premature revelations, Eidos today officially announced that IO Interactive's Hitman: Blood Money has gone goldmaster, shipped to the manufacturer, and will be in stores on May 30th.

Rogue Trooper is a mix of intense 3rd person action and next generation stealth elements, with complex line-of-sight AI, multiple game paths, full tactical use of your bio-chip operated equipment and both single- and multiplayer online gameplay.

Microsoft has filed a countersuit against Lucent Technologies, contending that Lucent infringes upon several Microsoft patents. Lucent originally filed suit against Microsoft this March, alleging that Microsoft was misusing Lucent's patented technology for decoding MPEG-2 video files in the Xbox 360.

Rogue Trooper is a mix of intense 3rd person action and next generation stealth elements, with complex line-of-sight AI, multiple game paths, full tactical use of your bio-chip operated equipment and both single- and multiplayer online gameplay.

In a community interview posted by Eidos US PR representative Matt Dahlgren IO Interactive programmer Rasmus Sigsgaard says that the PC version of Hitman: Blood Money has gone goldmaster, and shipped to the manufacturer (thanks TheGunslinger).

Justice League Heroes is an action adventure game with role-playing customization featuring Superman, Batman, Green Lantern, The Flash, Wonder Woman, Martian Manhunter, Zatanna and other unlockable Justice League super heroes.