Electronic Arts announced the ‘Gun Club’, an affinity program that rewards gamers for doing what they love best – enjoying their favorite games. ‘Gun Club’ members will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams.

Bulletstorm brings new furor to first-person shooter action with its signature ‘kill with skill’ gameplay, which is packed with blockbuster moments.

Need for Speed: Hot Pursuit will transform online racing by bringing to life the adrenaline and intensity of high speed cop pursuits and changing the way that people connect and compete with their friends.

Fighting as either U.S. Marines or North Vietnamese Army (NVA), the hostile combat terrain of the Vietnamese jungle is brought dramatically to life via the Frostbite engine with a host of authentic vehicles and weapons with which to engage the enemy.

Sonic Free Riders is a extreme fast-paced boarding game that, for the first time ever in a SEGA game, will allow you to twist and turn your way through a range of visually stunning courses using Kinect's full-motion body control.

In Crysis 2, New York is under the attack of a unique and frightening alien species that combines deadly weaponry, exceptional sensory abilities and intelligent collaboration to present players with the most challenging opponents ever seen in a first person shooter.

Inspired by real events, Medal of Honor is an all-new FPS game that will introduce the Tier 1 Operator; a relatively unknown entity directly under the National Command Authority who takes on missions no one else can handle.

Isaac Clarke returns for another heart-pounding adventure, taking the fight to the Necromorphs in this thrilling action-horror experience using gruesome new tools, empowering him as he meets new characters, explores Zero-G environments, and fights against a relentless necromorph onslaught.

Dance Central is the first immersive dance video game that features and tracks full-body dance moves. Completely free from any controller, every routine has authentic choreography for beginners and experts alike to master, alongside a killer soundtrack that spans today’s current pop, hip-hop and R&B artists.

Your Shape: Fitness Evolved, Using the power of Kinect and Ubisoft’s proprietary Player Projection technology, will give players full control of their fitness experience through voice and body motions, delivering a dynamic, interactive and convenient at-home workout tailored to each player’s individual fitness goals.

Deca Sports Freedom will take sports gaming to the next level with 10 new sporting events designed especially for Kinect, allowing gamers to compete controller-free against friends and family. 

Lara Croft and the Guardian of Light follows Lara as she goes in search of the Mirror of Smoke, an ancient artifact located in a ruin known as the Temple of Light. When she finally reaches the mirror, she is ambushed by a mercenary army who takes the mirror and releases an evil entity.

To kick-start the Electronic Entertainment Expo, Microsoft world premiered Kinect for Xbox 360, formerly known as Project Natal, but also unveiled a new slim X360 version, new titles such as Crytek's X360 exclusive title code-named Kingdoms, a streaming content deal with ESPN, it's 3rd Summer of Arcade lineup, and plenty more...

Microsoft has revealed its lineup of titles that it will have on display at the 2010 E3 Expo taking place at the Los Angeles Convention Center on June 15 - 17, 2010, such as Fable II, Metal Gear Solid: Rising, Dead Rising 2: Case Zero, Halo: Reach, Gears of War 3 and plenty more...

Vanquish is a new futuristic action game under development at Platinum Games, known for Bayonetta and MadWorld. Currently, there are few details known but it looks like New York is under attack by a laser beam from space, and you play a mech soldier sent in to pick up the pieces.

Mass Effect is a sci-fi adventure set in a vast universe filled with dangerous alien life forms and mysterious uncharted planets. In ME2, Saren's evil army of Geth soldiers has just been defeated, and humans, who are still struggling to make their mark on the galactic stage, are now faced with an even greater peril.

Call of Duty: Black Ops will take players behind enemy lines in an entirely new chapter in the first-person action series, featuring at least two main characters, multiplayer that will go beyond the single-player story, as well as a two- to four-player co-op mode. Activision has signed an multi-year agreement with Microsoft to bring Call of Duty game add ons and map packs first to Xbox Live.

EA Sports Active 2 will deliver true fitness results by featuring an innovative wireless control system, powered by new leg and arm straps with motion sensors, a heart rate monitor to capture intensity, and a new online hub to track and share workout data, making working out simple, effective and will go with you wherever you are.

Game Party: In Motion offers players full-body motion control of in-game or X360 Avatar characters, using the motion-sensing technology of Kinect in a collection of 16 games.

The Biggest Loser Ultimate Workout will allow players to experience “The Biggest Loser” world like never before and will take the game to the online space for the first time with new features such as video diaries and an online workout friend.

Free-to-play gaming portal Gameforge signed a worldwide licensing agreement to publish free-to-play casual browser games based on the classic science-fiction franchise Star Trek, marking it the start of its global AAA expansion as it  begins development to bring the Star Trek universe to life in browser-based properties.

WWE SmackDown vs. Raw Online will showcase the action-packed online game currently in development for the Korean market, which features a Windows PC-based, free-to-play environment with micro-transaction capabilities.

WWE All Stars will enter the virtual ring with an incomparable roster of WWE Legends and WWE Superstars, over-the-top action and its own unique, impactful style.

WWE SmackDown vs. Raw 2011 will return to action with destiny-defining moments, best-in-class creation tools and the ability for players to have ultimate control of the WWE experience.