Football Manager 2010 features new tools and changes across the board including some big additions to improve ease of use, navigation and feedback from the game with the introduction of a brand new match tactics system, the debut of a Match Analysis tool, a completely new look and new User Interface among other features.

The Bad Company crew again find themselves in the heart of the action, where they must use every weapon and vehicle at their disposal to survive. The action unfolds with unprecedented intensity, introducing a level of fervor to vehicular warfare never before experienced in a modern warfare action game.

Warhammer Online: Age of Reckoning will bring Games Workshop's fantasy world to life in a way that will allow players to create characters destined for great deeds and glory on the field of battle. After recently launching an endless free trial client and new user journey features, Mythic is enticing past players back to the game with special in-game item rewards and 10 free days of game time.

Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed Shift is built by racers for racers, delivering an authentic and immersive driving experience. EA has partnered up with Falken Tire and Discount Tire and made a new demo with the Falken Porsche GT3 RSR (thanks Blues).

SOCOM: Fireteam Bravo 3 lets you join forces with like-minded players to tackle an adventure of realistic military action, tactics and teamwork wherever and whenever you want.

Revealed last week, Transformers: War for Cybertron takes players to the Transformers characters’ home planet of Cybertron for a new look into the epic story of the grand civil war that spawned one of the most brutal rivalries of all time. 

Blood Bowl, based on Games Workshop's board game, is a "game" of American football played by the insane warriors of the fantasy Warhammer universe, allowing you to create and manage teams that will take part in epic battles where fair play is for sissies.

Castlevania: Lords of Shadow is a new action-adventure IP, a story of one man’s journey to discover the true meaning of sacrifice amidst murder and betrayal. Set in Southern Europe during the middle ages, Lords of Shadow has beautifully-realized locales that play host to an epic battle between good and evil.

Championship Manager 2010 is the definitive football management game featuring a host of unique, cutting-edge technology including a bespoke 3D match engine with over 500 individual player animations.

GameShastra revealed its forthcoming line-up for PSP Go, WiiWare, and PC. Over the next few months, 12 new titles will be released across the various formats  - to complement the two already published - as the company completes its move from independent developer to publisher.

Microsoft is celebrating the launch of its new Games on Demand service by offering the games below for 50% off! These prices will last until January 4, 2010, so jump on the chance to pick up some great games at a great price!

Arc Rise Fantasia is a new turn-based RPG with a beautiful, anime-inspired Japanese art style. Players will jump into the shoes of L’Arc, a calm and composed mercenary, who sets out to defend the Meridian Empire from an impending invasion of ferocious creatures.

Alien Breed Evolution is an action packed, tense single player adventure and an absolute blast of a co-op game, a “retro-modern” remake of the 1991 original that helped the now indie dev/publisher burst onto the Amiga scene 18 years ago. Team17 stated that the game's pricing on XBL is at 1200 Microsoft Points, which should be really be 800 Microsoft Points and will be rectified as soon as possible.

Gary Grigsby’s Eagle Day to Bombing of the Reich is a detailed simulation of the Allied strategic bombing campaign against Germany in World War II. Combining both classic titles Battle of Britain and Twelve O'Clock High into a single updated game package, this in depth air war simulation includes all the original appeal of the original two titles with a huge list of new features and improvements.

Sorry about the late start again. I went over to EA to check out Mass Effect 2, got back later than expected, had a late dinner, and tried to watch some Coraline with a full stomach, so about 20 minutes in, sleep got the better of me, and we woke up like four hours later. Talk about a food coma!

There's one more press trip scheduled, and that should wrap it up for this year. Then we are going to move on to the Game of the Year feature, which will run during the holidays, and the most anticipated games of 2010, which will run shortly thereafter. Keep an eye out for them ....

EA Sports MMA will feature the most authentic, intense and broad mixed martial arts experience to date - complete with a vast array of top fighters and fighting styles from around the world.

Super Street Fighter IV features the full roster of 25 characters from Street Fighter IV such as Ryu, Ken, Crimson Viper, Abel, El Fuerte and Rufus, while adding about eight characters new to the world of Street Fighter IV, such as classic combatants from previous SF games like T. Hawk as well as all-new characters such as the mysterious and deadly female fighter, Juri.

Modern Warfare 2 continues the gripping and heart-racing saga with an unprecedented level of action as players face off against a new threat dedicated to bringing the world to the brink of collapse. While dedicated server support is still nowhere to be seen, Infinity Ward has hinted at upcoming mod tools for the PC community.

Red Dead Redemption is a Western epic, set at the turn of the 20th century when the lawless and chaotic badlands began to give way to the expanding reach of government and the spread of the Industrial Age. The story of former outlaw, John Marston, Red Dead Redemption takes players on a great adventure across the American frontier.

Shin Megami Tensei: Strange Journey, a first-person science fiction RPG for NDS, is a startlingly original entry in the award-winning Shin Megami Tensei universe, Strange Journey takes the heralded RPG franchise to exciting new frontiers.

Free Realms is a free whimsical fantasy massively multiplayer RPG from Sony Online offering lighthearted adventuring, aimed primarily at casual female gamers, and optional bonus content via micro transactions.

In R.U.S.E., players use their brain as the ultimate weapon, fighting a war of perception, where the ability to deceive and mislead the enemy determines success. A first in a strategy game, R.U.S.E. reinvigorates the genre by using deception to give new-found depth to the gameplay.

Puzzlegeddon features a clever mix of puzzle, action and strategy. Select your island of choice and puzzle for resources to defend yourself and to defeat opponents throughout the many galaxies, game modes and challenges in the world of Puzzlegeddon.

Savage Moon is a frantic, action-packed tower defense game in a gritty sci-fi setting. You are tasked with protecting mining facilities from ravenous space bugs using some truly fearsome weaponry. And you’ll need as much strategy as firepower as you fend off wave after wave.

In Heavy Rain you don’t watch the story – you play it. The dynamic narrative unfolds through the players actions - not cut scenes - and every action has a consequence. The latest Famitsu issue reveals a Feb. 18, 21008 release date, but only for Japan. Hopefully the European/North American release date is shortly before or after that.