For the first time ever, you can customize the makeup of your band with any combination of instruments in-game: two guitars and two drums, or three guitars and a microphone, etc. while also adding new gameplay modes.

On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders toward the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket.

In Rogue Warrior, inspired by Marcinko’s bestselling novels and based loosely on his own military experiences, you play as “Demo Dick” Marcinko, where you are sent on a clandestine operation to disrupt a suspected North Korean ballistic missile program. Fans who pre-order at Gamestop get a $10 coupon off the original price.

Emergent Game Technologies announced the first update to its Gamebryo LightSpeed game engine development system, which now delivers online multiplayer and networking tools as a fully integrated out-of-the-box solution.

Check out the following new screens and trailers from Sony's GamesCom 2009 lineup:

• 'BUZZ! Quiz World' (PSP/PS3) - Screens & Trailer
• 'DC Universe Online' (PS3/PC) - New Screens
• 'Eyepet' (PS3) - Screens & Trailer
• 'Heavy Rain' (PS3) - New Screens & Trailer
• 'MAG' (PS3) - New Screens
• 'ModNation Racers' (PS3) - New Screens & Trailer
• 'SingStar Take That' (PS2/PS3) Announced - Screens
• 'Uncharted 2: Among Thieves' (PS3) - New Screens & Trailer
• 'White Knight Chronicles' (PS3) - New Screens
• 'God of War III' (PS3) - New Screens
• 'Fat Princess: Fistful of Cake' (PSP) - Screens
• 'echoshift' (PSP) - New Screens & Trailer
• 'The Eye of Judgment' (PSP) Announced - Screens & Trailer
• 'Jak and Daxter: The Lost Frontier' (PS2/PSP) - New Screens
• 'SOCOM: U.S. Navy SEALs: Fireteam Bravo 3' (PSP) - Screens
• 'MotorStorm Arctic Edge' (PS2/PSP) - New Screens & Trailer
• 'LittleBigPlanet PSP' (PSP) - New Screens & Trailer
• 'Invizimals' (PSP) - New Screens & Trailer
• 'Ratchet and Clank: A Crack in Time' (PS3) - Screens & Trailer
• 'LocoRoco: Midnight Carnival' (PSP) Announced - Screens & Trailer
• 'Dead Nation' (PS3) Announced - Screens & Trailer

Interplay has signed a digital distribution agreement with Valve to bring its titles to customers worldwide via Steam, starting with Fallout, Sacrifice and Kingpin.

Check out the following new screens and trailers from EA's GamesCom 2009 lineup:

• 'Battlefield: Bad Company 2' (ALL) Gets Release Dates - Screens & Trailer
• 'Brutal Legend' (PS3/X360) Demo Coming in September - Trailer
• 'Dante's Inferno' (PS3/X360) Gets Release Dates - Trailer
• 'Dragon Age: Origins' (ALL) - New Screens
• 'EA Sports Active: More Workouts' (Wii) Announced - Screens & Trailer
• 'Mass Effect 2' (X360/PC) Reveals Plot Details - Trailer
• 'Need for Speed Nitro' (NDS/Wii) - New Screens
• 'Need for Speed Shift' (ALL) - New Screens & Trailer
• 'The Sims 3: World Adventures' Reveals Music Tracks - Screens & Trailer
• Army of Two: The 40th Day [ALL] - GamesCom 09 Trailer
• The Saboteur [PS3/X360/PC] - GamesCom 09 Trailer

Tripwire Interactive's Killing Floor is a first-person co-op survival horror, set in and around London after a mad scientist’s “specimens” have broken loose and gone on the rampage.

Inspired by the rich and colorful cultures of eastern Asia, Age of Conan: Rise of the Godslayer sends you on a voyage through the Empire of Khitai where countless of adventure await, not only introducing a new storyline and a vast new world to explore, but also adding new features such as faction gameplay and an alternate advancement system.

GamersGate has signed a distribution agreement with Dejobaan Games to host The Wonderful End of the World as well as their upcoming, AaaaaAAaaaAAAaaAAAAaAAAAA!!! -- A Reckless Disregard for Gravity.

Vandal Hearts: Flames of Judgment is a tactical role-playing game for XBL/PSN where two rival kingdoms stand on the brink of war. In a small town on their border is a simple church orphanage, home to young Tobias Martin. Caught in the tide of battle, Tobias and his comrades enlist to fight for peace - and revenge.

With GamesCom officially opening its doors tomorrow in Germany, Sony kicked off the show with its press briefing, where it announced a new video on demand service, PlayStation Network voucher cards, all-new downloadable mini titles for the PSP, a new Digital Reader/Comics feature for the PSP/PS3, and of course confirming the much-rumored PS3 Slim and price drop.

Sony is preparing to release a new v3.0 PS3 firmware update, which incorporates cosmetic changes that improve navigation on your PS3, changes to the design, look and feel of the XMB, as well as added network improvements and personalization options to help enhance your PS3 experience.

Set within a near-fictional, historical WWII setting, players take on the role of the OSA agent BJ Blazkowicz as they are thrust into the unknown and unexpected to battle against combat troops, otherworldly forces, and the dark science created by a supernatural Nazi force hell-bent on world domination.

Hinted at a few weeks ago, EA Sports Active: More Workouts provides new challenge and variety with over 35 new exercises to create unlimited combinations of customizable exercise routines that target the upper and lower body, as well as cardio.

The past few months, it has been raining clues, hints and leaks pointing at Sony prepping a PS3 "slim" SKU, as well as a price drop to boost sales, while Sony has been denying the product's existence. Many people expected a formal announcement to be made at GamesCom, but it seems K-Mart and Sears did not feel like waiting, as both have listings for a 120GB PS3 slim model at $299.

Responding to consumer feedback from the online games played, FIFA Soccer 10 will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of soccer.

Aion is the ultimate MMORPG with strengthened interaction between players, consisting of 3 realms - the heavens, the devildom and the dragon realm. Players will experience dynamic communications with the world of Aion as they conduct strategic battles.

Brütal Legend is a 3rd person action/adventure starring Jack Black in the role of roadie Eddie Riggs, who sets on an epic quest to build an army of rockers with only a broad axe, a big block V8 and his faithful guitar in hand.

Dante's Inferno is a 3rd action adventure adaptation of the medieval epic poem "The Divine Comedy" by Dante Alighieri, telling the tale of Dante who journeys through the twisted, menacing nine circles of hell in pursuit of his beloved Beatrice.

Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed Shift is built by racers for racers, delivering an authentic and immersive driving experience.

The Bad Company crew again find themselves in the heart of the action, where they must use every weapon and vehicle at their disposal to survive. The action unfolds with unprecedented intensity, introducing a level of fervor to vehicular warfare never before experienced in a modern warfare action game.

Players can take their Sims on new journeys to famous real-world inspired destinations around the globe for the first time ever and seek out new adventures. While exploring the landmarks of an exotic city, there is no telling what the Sims will find.

Brütal Legend is a 3rd person action/adventure starring Jack Black in the role of roadie Eddie Riggs, who sets on an epic quest to build an army of rockers with only a broad axe, a big block V8 and his faithful guitar in hand.

Dark Fall: Lost Souls, the third title in the adventure game series which will complete paranormal game trilogy. You have unfinished business with the dead. Return to the Train Station and Hotel at Dowerton for a second time; there is a new mystery to solve, and new horrors to face.